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Hey Porker - can you give more details on "micro-branding?" What is it? How is it done? Is it being used much?

Guess I have been hearing all about the 11-point plan through member communications. Perhaps NCBA hasn't put that out like it should have to non-members. Just wondering -- after the R-CALF show on RFD in a few days, will you be as flat-out unkind to its leadership when they perhaps don't say...

I can’t make the facts jive with the article’s claim that the beef checkoff system is broken. We all know what is supposed to happen when supply increases – prices go down. But do they? In 2004, the U.S. had the second largest net beef supply ever (domestic production plus imports minus...