You mean with statements like these BMR? from their website, I guess I didn't realize that there were cattle were raised without sunshine? :???:

CLEAN - All animals that are processed into our program NEVER receive antibiotics, artificial growth hormones, animal by-products, chemical parasiticides or ionophores . Our cattle are grazed on organic native prairie and fed unsprayed hay. 

NUTRIENT DENSE - It takes over a year longer to finish our cattle than other organic or conventional animals because we GRASS FINISH them. This means that we do not feed our cattle grain, only hay and sprouts. Growing cattle slowly without the use of grain creates flavourful, nutrient dense beef rich in heart healthy omega three fatty acids.

HUMANELY RAISED - We use low stress handling techniques from birth to slaughter. This includes calving in the warm spring and summer months and freeze branding. We do not believe in the factory farming model or feedlot finishing - our cattle always have access to large pastures, fresh air and sunshine. Treating an animal with respect is our primary goal - this includes handling our cattle at the slaughter facility to ensure they are always handled properly.