Safeway meat is labeled Ranchers Reserve.

I think you may have missed this that I posted, mrj:

" so it should have a beefy taste.......right? Safeway has about the best hamburger in this area". I guess I haven't tried the other meat much, but I did see a front shoulder boneless roast cut that I wish I had bought. It was in the butcher counter, not wrapped and on the meat shelf and it was $3.99/lb. Next time.

The last roast I cooked was a Baron of Beef. 2.5# for $10. We had a couple for company and that's what I served. The next day I ground up the leftovers and we had beef salad sandwiches. The next evening I fixed Hash, so we got a lot of meals out of that $10. But most/many young cooks don't know how to do this. Hash and meatloaf are almost a lost art.

When I cooked for that Hunting Camp back in '08, Meatloaf was one of the guys favorite meals. Talk about Chow Down and ask when I was making that again.......another favorite was sloppy joes that I make from an old recipe. They loved it. I think many women don't cook these days.........which is a whole other subject.