Rod, M-COOL is a pro-tec-tion-ist n: an advocate of government economic protection for domestic producers through restrictions on foreign competitors. M-COOL is now and always has been aimed at Canadian beef, started by a protectionist group, through that groups lack of knowledge of the importance of Canada in our cattle industry.
Another issue is, this same group keeps saying "we are not in the beef business, we are in the cattle business." but yet they want the consumers to pay for their protection in the meat sector. I'll be glad when this M-COOL thing is over, then we can move on to more important issues that face our industry in the USA and Canada.
Best Regards
Ben Roberts