4/21/2016 The last school in the five major conferences handling its multimedia rights in-house is no more, as Michigan State announced a long-term multimedia rights partnership with FOX Sports on Thursday.
The deal, effective immediately for the 2016-17 academic year, is for 15 years and is worth at least $150 million as MSU will grant FOX Sports the marketing and corporate partnership rights linked to all 25 of its varsity sports.
"Now is the right time and FOX Sports is the right partner for Michigan State. FOX Sports can focus on building the Michigan State brand and leverage synergies with the FOX Sports family of networks, including FOX Sports Detroit and BTN," MSU athletic director Mark Hollis said in a statement. "The increased revenue will help Michigan State address the growing expenditures related to enhancing the student-athlete experience, including scholarships, cost of attendance, academic support, team travel, athletic training and medical services."
The deal covers Michigan State's print, radio and television programming, digital and social media integration, promotions, intellectual property, in-venue signage, corporate hospitality and more.
Spartan Sports Network still will produce game broadcasts, coaches' shows and its usual programming, which it has done since the 2000-01 season.
MSU now joins a list of partnerships with FOX Sports that includes USC, Auburn, Villanova, Georgetown and the Big East, while also boosting the relationship between the Big Ten and FOX Sports as it is the operator and majority owner of the Big Ten Network.