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'Slaughtered in the U.S.A.' meat labeling rule draws fresh legal attack
By Ben Goad - 07/26/13 03:43 PM ET
A coalition of meat industry groups from across North America asked a U.S. federal court Friday to block new labeling regulations seen as threatening "irreparable harm" to businesses and severe economic damage to the broader economy.
Nine meat processing and packing trade groups from the United States, Canada and Mexico filed the request for a preliminary injunction stopping the new country-of-origin labeling (COOL) standards from taking effect. The industry groups argue the injunction is warranted because they are likely ultimately to prevail in a lawsuit challenging the Agriculture Department rule.
"But if it is not enjoined in the meantime, the Final Rule will irreparably harm meat-industry participants," the groups contend in the 55-page motion filed in the U.S. District Court for the District of Columbia. "Plaintiffs are trade organizations that represent regulated entities facing immediate and substantial burdens and costs under the Final Rule."
Issued in March and finalized in May, the COOL regulations require that meat packaging give more information about where the animals were born, raised and slaughtered. Under the rule, the label on a cut of beef could theoretically read "Born in Mexico, raised in Canada, slaughtered in the U.S.A."
The regulations serve two purposes: to provide consumers with more information, and to bring the United States in compliance with international standards. The World Trade Organization (WTO) ruled last year that previous labeling practices were unfair to Mexico and Canada.
The two counties, the United States' top two meat trading partners, could retaliate with damaging tariffs if the WTO determines the new rules do not meet international standards.
Throughout the rule-making process, industry groups urged scrapping COOL labels altogether. The new rules, they said, would force meat-packers to implement new livestock segregation, record keeping and packaging practices, costing millions of dollars.
Dropping the regulations, they argued, would save the industry from serious pain and satisfy the WTO.
The WTO is expected to weigh in on the new labeling rules sometime this fall.
While the parties await a decision, the industry groups filed a lawsuit against the USDA in July, seeking to strike down the regulations.
The suit argues that the rule violates businesses' First Amendment protection from compelled speech, since they would require costly labeling systems on meat that would not directly further a government interest.
The groups also argue the rule exceeds the USDA's authority.
Read more: http://thehill.com/blogs/regwatch/business/313813-slaughtered-in-the-usa-meat-labeling-rule-draws-fresh-legal-attack-#ixzz2aFQhtfF2
Leo McDonnell & U.S. Cattlemen's Association to Lead Intervention In COOL Lawsuit
Source: United States Cattlemen's Association (USCA)
July 26, 2013
Leo McDonnell, Director Emeritus of the United States Cattlemen's Association (USCA) has announced that USCA will lead COOL supporters in intervention in the lawsuit filed on July 8 by plaintiffs seeking an injunction to vacate the Department of Agriculture's Final Country of Origin Labeling (COOL) Rule and asking the court to halt the implementation and enforcement of the revised COOL regulations. Plaintiffs in the suit are the National Cattlemen's Beef Association (NCBA), American Meat Institute (AMI), Canadian Cattlemen's Association, Canadian Pork Council, National Pork Producers Council, North American Meat Association (NAMA), American Association of Meat Processors and Southwest Meat Association. The suit also names Ag Secretary Tom Vilsack and Anne Alonzo, Administrator of the Agricultural Marketing Service (AMS) as defendants.
McDonnell issued the following statement on behalf of the USCA board of directors:
"The USCA board has consulted with legal counsel in order to understand what the industry's best options are to assist with the defense of COOL in this case. Based on those discussions, the USCA board has unanimously chosen to intervene in this case and will lead a national effort to coordinate and network other key industry groups and associations into the process. This is an extremely important move and it must happen rapidly. It is our responsibility to intervene in this lawsuit to ensure that the court hears from the U.S. cattle industry and receives facts and arguments that will have a more meaningful impact coming from the industry itself."
"The eight plaintiffs in this case seek to remove from us our right to differentiate our product with a USA label. NCBA and the other plaintiffs argue that 'beef is beef, whether the cattle are raised in Montana, Manitoba or Mazatlan.' Many producer groups, such as USCA, and consumer groups believe that consumers are entitled to the type of information the revised USDA regulations provide. It is important that those who believe this have their voices heard in this litigation."
"This case involves various challenges, including a constitutionality question. At the District Court level, this case is likely to be more complicated than just a single round of briefings. With that in mind, USCA is preparing an intervention that will take us through a potential trial court phase and any hearings scheduled. Our legal counsel is drafting the initial court filings and fundraising has commenced to meet the costs. We have initiated contact with auction markets soliciting their help with fundraising and have received overwhelming support. Auction markets in the Dakotas and Montana are already organizing rollover calf sales and other efforts to assist with raising the funds needed for this action."
"The USCA board is determined to take every appropriate step to defend COOL. Producers can rest assured that we will be releasing more details as this process unfolds. I am grateful for the support this effort has already received and I look forward to building on that momentum as we move forward."
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Established in March 2007, USCA is committed to concentrating its efforts in Washington, D.C. to enhance and expand the cattle industry's voice on Capitol Hill. USCA has a full-time presence in Washington, giving cattle producers across the country a strong influence on policy development. For more information go to www.uscattlemen.org