True but we also need to do our sums correctly and calculate what the premium really is.  I read a few years back a comment by a bull producer (of multiple breeds) in his sale catalog that "for the first time in his life black angus calves were selling for more $cwt than tan charolais calves" This observation was obviously an earth shattering revelation to him because he was selling more Charolais than Angus at that time. I got to thinking afterwards that the statement he made really wasn't all that remarkable.

If you sell 500lb Angus calves at $105/cwt versus Charolais at $100/cwt sure that's $25 advantage to the Angus. However if your Charolais bull is worth his salt his calves will weigh 80lbs more than the straight Angus at the same age, advantage $55 to the Charolais. So much for the Angus outselling the Charolais. I have never seen good black steers outsell good tan char. steers in western Canada by more than 5c/lb.

I don't have a dog in this race as I don't breed either but I think no matter your breed or breed preference you need to be careful not to buy into the BS and fashion influenced trends of the day.