A very civil and well-articulated response, RobertMac - which doesn't surprise me any. :wink:

It might come as a surprise to you that I agree with most of the things that you say.  I especially like the point you made about our product being beef, not cattle.  Many of our quality problems come from the guys that think they just sell cattle at the salebarn, that beef is what they sell at the grocery store. 

One of our greatest challenges, particularly in the south, is to do something about the mongrelized genetics (admittedly, I have some, too) and thoughtless 'management' practices that lead to consumers being dissatisfied with our product.  The sooner that all of us take your advice and realize that people eat what leaves our place, the better off the entire industry will be.

Thanks for your attention to detail in that area, as well as your input here.