OldDog/NewTricks
Well-known member
Marketing 101 Italian style
Two beggars are sitting side by side on a
street in Rome, Italy. One has a Cross in front of him; the other one
is holding the Star of David. Many people go by, look at both beggars,
but only put money into the hat of the beggar sitting behind the Cross.
The new Pope, Francis, comes by. He stops to watch the throngs of people giving
money to the beggar who holds the Cross while none give to the beggar
holding the Star of David. Finally, the Pope approaches the beggar with
the Star of David and says, "My poor fellow, don't you understand? This
is a Catholic country; this city is the Seat of Catholicism. People
aren't going to give you money if you sit there with a Star of David
in front of you, especially when you're sitting beside a beggar who is
holding a Cross. In fact, they would probably give more money to him
just out of spite."
The beggar with the Star of David listened to the Pope Francis
smiled, and turned to the beggar with the Cross and said, "Moishe,
look who's trying to teach the Goldstein brothers about marketing!"
Two beggars are sitting side by side on a
street in Rome, Italy. One has a Cross in front of him; the other one
is holding the Star of David. Many people go by, look at both beggars,
but only put money into the hat of the beggar sitting behind the Cross.
The new Pope, Francis, comes by. He stops to watch the throngs of people giving
money to the beggar who holds the Cross while none give to the beggar
holding the Star of David. Finally, the Pope approaches the beggar with
the Star of David and says, "My poor fellow, don't you understand? This
is a Catholic country; this city is the Seat of Catholicism. People
aren't going to give you money if you sit there with a Star of David
in front of you, especially when you're sitting beside a beggar who is
holding a Cross. In fact, they would probably give more money to him
just out of spite."
The beggar with the Star of David listened to the Pope Francis
smiled, and turned to the beggar with the Cross and said, "Moishe,
look who's trying to teach the Goldstein brothers about marketing!"
