We are not the greatest marketers, but we AI a lot of extra heifers and turn bulls out right away. Any opens are then sold as grass finished beef for a significant premium. We rarely sell bred heifers. Usually extra breds will enter the cowherd and we will extra trim the older cows, or expand (the last few years). We have also started using sexed semen to AI the heifers as we can pick what we want. Using heifer semen on the heifers results in a drop of 5 or so pounds of birthweight and gets us more replacements out of our genetically superior females. It also means we have to sell fewer smaller calves from heifers and instead can market heavier calves from the mature cows, and still end up in the same place for inventory.