The truth is, consumers can buy source verified beef now IF THAT IS WHAT THEY WANT. Country of Origin is not high on the consumer's priority list or they would be scrambling to buy Mike Callicrate's "born, raised, and processed in the U.S." branded beef products now. Are they?
The response has been "CONSUMER APATHY" according to Mike!
If consumers were asking for Country of Origin, retailers would be providing it without a government mandate.
~SH~