About two years ago there was a meeting for NAIS in Denver. There was one representative from R-CALF there and there was a representative from LMA. The rest were NCBA.
The R-CALF rep told the group that if the NCBA tried to make money from a mandatory ID program, they would have more trouble than they have over the checkoff. There was deathly silence. Then shortly, somebody from the back (who was evidently hard of hearing and had not heard what was going on on the panel) spoke up loudly and said, "Hey, we can buy those tags for two bucks and sell them for three and make money on it."
Who do you think they listened to?