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New consumer meat choices study

mrj

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Western Livestock Journal, 3/24/'08 issue, has a report from an interesting study of 1,147 consumers called "The Power of Meat--an In Depth Look at Meat Through the Shoppers Eyes.

It was conducted by AMI and the Food Marketing Institute and sponsored by Sealed Air's Cryovac Food Packaging Division. The survey was conducted was conducted as a nationwide online poll in november of 2007 and released at the 2008 Annual Meat Conference.

Contrary to what some on this site, who claim great knowledge of what packers do and think, packers apparently do care what consumers believe and want re. meat purchases.

The report and the conference can be found by a google search.

mrj
 
I found this in one AMI article:
"The report, which details the findings of a national online poll of 1,147 of consumers conducted in November 2007, was published by The American Meat Institute (AMI) and the Food Marketing Institute (FMI). It was sponsored by Sealed Air's Cryovac Food Packaging Division."

and this in another AMI release:
"Methodology

Data for the report were collected through an online representative sample of 1,526 U.S. consumers. The respondents were at least 18 years of age with the primary or equally shared responsibility for household food shopping, and not a declared vegetarian or vegan. The margin of error associated with the survey is 2.5 percent at the 95 percent confidence level."


When we can't even get the facts about how many participated in the online questionaire, how are we supposed to believe the answers?

They call this research? :roll: :roll: :roll:
 
Now Mike,

What you may have missed because mrj didn't spell it out, is that what she posted referred to the third annual report of the same name. The sample size of 1,526 you cite refers to last year's report (second annual report).

http://www.amif.org/ht/display/ReleaseDetails/i/2833

For my nickel one of the most entertaining points (from last year's report, admittedly) is:

"More Than One in Five Consumers Now Purchase Natural and Organic Meat
Demand for natural and organic meat crossed the 20 percent milestone with 21.2 percent of the shoppers surveyed saying they purchased these products in the past three months — up from 17.4 percent in 2006. Nearly half (48.9 percent) bought them at supermarkets, more than two in 10 (22.8 percent) at natural and organic stores and one in 10 (10.6 percent) at supercenters.

Chicken is the most popular natural and organic meat, purchased by more than seven in 10 shoppers (73.2 percent) in the past three months, followed by beef (50.7 percent) and ground meat (31.0 percent).

Five beliefs motivate at least four in 10 shoppers to buy these products:
--Better health and treatment of the animal, 44.0 percent.
--Better nutritional value, 43.0 percent.
--Better taste, 42.0 percent.
--Positive long-term health effects, 41.9 percent.
--Freshness, 41.9 percent.

Price, however, continues to restrain sales of natural and organic meat. More than six in 10 shoppers (63.0 percent) said they would buy more of these products if the prices were more in line with those of conventionally produced meat."

Could that be why Tyson jumped on CAB?
 
Shaft said:
Now Mike,

What you may have missed because mrj didn't spell it out, is that what she posted referred to the third annual report of the same name. The sample size of 1,526 you cite refers to last year's report (second annual report).

http://www.amif.org/ht/display/ReleaseDetails/i/2833

For my nickel one of the most entertaining points (from last year's report, admittedly) is:

"More Than One in Five Consumers Now Purchase Natural and Organic Meat
Demand for natural and organic meat crossed the 20 percent milestone with 21.2 percent of the shoppers surveyed saying they purchased these products in the past three months — up from 17.4 percent in 2006. Nearly half (48.9 percent) bought them at supermarkets, more than two in 10 (22.8 percent) at natural and organic stores and one in 10 (10.6 percent) at supercenters.

Chicken is the most popular natural and organic meat, purchased by more than seven in 10 shoppers (73.2 percent) in the past three months, followed by beef (50.7 percent) and ground meat (31.0 percent).

Five beliefs motivate at least four in 10 shoppers to buy these products:
--Better health and treatment of the animal, 44.0 percent.
--Better nutritional value, 43.0 percent.
--Better taste, 42.0 percent.
--Positive long-term health effects, 41.9 percent.
--Freshness, 41.9 percent.

Price, however, continues to restrain sales of natural and organic meat. More than six in 10 shoppers (63.0 percent) said they would buy more of these products if the prices were more in line with those of conventionally produced meat."

Could that be why Tyson jumped on CAB?

Business keeps growing!!!!! :D
 
The steady stream of dire reports could end, says Dennis Avery, if only the United States government scrapped its current policy on biofuels. "It's the single biggest and best thing we can do," he advises.

Avery directs the Center for Global Food Issues in Churchville, Va., a policy branch of the Hudson Institute think tank. He's on record as a strong supporter of the Coalition for Balanced Food and Fuel Policy, which was founded by the American Meat Institute, National Cattlemen's Beef Association, National Chicken Council, National Meat Association and other meat and livestock organizations in response to ethanol-driven increases in the cost of feedgrains and therefore of livestock and meat production. The CGFI is also a strong supporter of biotech improvements in crop yields and in nuclear energy as the best alternative to fossil fuels. (CFGI has called the claim that the world's population could be fed solely by organic agriculture "a fabrication.")

The cost of corn, which earlier this month reached the record high $6-per-bushel stratosphere, is the most visible symptom of a biofuels policy Avery calls "idiotic," but he says it's only the sign of a larger, more fundamental issue. "The demand for land is the real problem," he told MEAT&POULTRY. "The biofuel policy has put unprecedented pressure on demand for good cropland. Basically, we can't grow all this corn and grow the other food crops we need. The land can't do it. Good cropland is one of the scarcest resources on the planet."

High food prices are, right now and in the short-term, a boon for exporting U.S. food producers, including meat companies, because the low value of the U.S. dollar relative to other currencies, especially the euro and Canadian dollar, make U.S. food products some of the cheapest available for the quality. But in the long term, high food costs destabilize economies and societies, and across history have been the driving cause of many changes of government, both good and terrible. Consider the overthrow of France's "let them eat cake" royalty to the emergence of the Nazi party on the heels of Germany's economic collapse following World War I, when the price of bread doubled every day and meat became impossibly expensive to all but the elitist of the elite. In South America, the regime-change continent, radical agricultural policies have destroyed native economies and cultures without benefiting the large working class.

Last week, the World Bank said that over the past three years global food prices have increased 80 percent, with at least 33 nations facing social unrest as a result. But, says Avery, "there is no reason to expect food prices to come down as long as the ethanol mandate is in effect."

Moreover, biofuels, which have been promoted as a double-benefit solution to America's energy problems -- they'd reduce the U.S.'s dependence on imported oil while reducing the global-warming carbon footprint that's created by oil-fueled industry -- won't accomplish either goal, he adds. "Every bit of biofuel we produce actually results in a carbon debt, not a benefit." And if more and more cropland is given over to corn production for biofuels, then "supplemental irrigation is something we're going to have to do," creating even more pressure on an already dwindling fresh water supply. That likely means water would have to be imported from Canada or some other source, which would require more fuel and energy.

"There is finally some rational reason for all the worry you read in the newspapers," Avery opines. "It's the worst time in human history to create a demand, by policy, for biofuels, because it comes exactly when we knew there would be food shortages."
 
Shaft said:
Now Mike,

What you may have missed because mrj didn't spell it out, is that what she posted referred to the third annual report of the same name. The sample size of 1,526 you cite refers to last year's report (second annual report).

http://www.amif.org/ht/display/ReleaseDetails/i/2833

For my nickel one of the most entertaining points (from last year's report, admittedly) is:

"More Than One in Five Consumers Now Purchase Natural and Organic Meat
Demand for natural and organic meat crossed the 20 percent milestone with 21.2 percent of the shoppers surveyed saying they purchased these products in the past three months — up from 17.4 percent in 2006. Nearly half (48.9 percent) bought them at supermarkets, more than two in 10 (22.8 percent) at natural and organic stores and one in 10 (10.6 percent) at supercenters.

Chicken is the most popular natural and organic meat, purchased by more than seven in 10 shoppers (73.2 percent) in the past three months, followed by beef (50.7 percent) and ground meat (31.0 percent).

Five beliefs motivate at least four in 10 shoppers to buy these products:
--Better health and treatment of the animal, 44.0 percent.
--Better nutritional value, 43.0 percent.
--Better taste, 42.0 percent.
--Positive long-term health effects, 41.9 percent.
--Freshness, 41.9 percent.

Price, however, continues to restrain sales of natural and organic meat. More than six in 10 shoppers (63.0 percent) said they would buy more of these products if the prices were more in line with those of conventionally produced meat."

Could that be why Tyson jumped on CAB?

Natural and Organic aren't based on sound science. I thought the USDA had a rule against product that isn't based on sound science. If they continue to allow Natural and Organic, everybody will have to supply that. :roll:
 
I have seen many polls that show that the US consumer wants COOL because they mistakenly perceive domestic food products as safer.

If they were well informed they would see that food safety issues arise more so from domestic products, or lack of inspection of foreign product.
 
RobertMac said:
...from domestic products, or lack of inspection of foreign product.
That about covers everything!!! :shock: :?

Ya, I guess it does by looking at it. Maybe there is equal opportunity to get sick from both domestic or foreign. Hmmmm?

Wouldn't that mean that COOL's purpose would be more about trade than food safety?
 
hypocritexposer said:
RobertMac said:
...from domestic products, or lack of inspection of foreign product.
That about covers everything!!! :shock: :?

Ya, I guess it does by looking at it. Maybe there is equal opportunity to get sick from both domestic or foreign. Hmmmm?

Wouldn't that mean that COOL's purpose would be more about trade than food safety?

The people overwhelmingly want it, and the crap with China is what pushed it over the top. You can decipher all you want, but meanwhile, majority rules.
 
You're right, majority rules. Even if it is a misinformed majority.

Although, some countries do have a better record of informing the consumer of the facts, and that may just have the opposite effect on the consumer choice, that some hope for with COOL.


In my opinion, COOL will only force the issue of Branded product (domestic or foreign), which will then make product labeled to the minimum standards of COOL, once again a commodity.
 
hypocritexposer said:
You're right, majority rules. Even if it is a misinformed majority.

Although, some countries do have a better record of informing the consumer of the facts, and that may just have the opposite effect on the consumer choice, that some hope for with COOL.


In my opinion, COOL will only force the issue of Branded product (domestic or foreign), which will then make product labeled to the minimum standards of COOL, once again a commodity.

You can argue that that any purchase for organic, natural, CAB, Hereford, etc... is based on disinformation. Are you writing a dissertation for your marketing degree or trying to sell beef? The people want it, it's good for US producers, so why fight a win/win situation? I say we take this and run with it.
 
I agree with you totally Sandhusker, we should run with it.

But I believe in doing it we have to do it right if we are going to do it. We should explain to the consumer the real reasons behind COOL, source verification, BSE testing, etc.

I don't agree that certain groups should "sell/market" only half the picture to advance their own agendas.
 
hypo, "I don't agree that certain groups should "sell/market" only half the picture to advance their own agendas."

Unfortunately, that is the way it is in marketing everywhere you look. My wife picked up some beer, I think it was Michelobe Ultra, because it bragged on having very few carbs - they didn't say that it tasted like soda water with a TSP of beer flavoring. Pickup manufacturers brag on the horsepower without telling you they get 10 mpg, Oscar Meyer tells you kids love their bologna but they don't tell you exactly what goes into it, etc... That's just the way it is and I think people probably don't think about it, but they understand it.
 
Right again Sandhusker, some people choose to only market half truths.

I believe those types of marketers that do so, with something as vital as food safety and human health, lack integrity.

What about you?
 
hypocritexposer said:
Right again Sandhusker, some people choose to only market half truths.

I believe those types of marketers that do so, with something as vital as food safety and human health, lack integrity.

What about you?

I don't think they're obligated nor have the time nor space to itemize everything about their product. Unless they truly have an unsafe product, as long as they're telling the truth on what they say, that's all you can reasonably ask.
 

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