Can you see 2 or 3 state cattle associations teaming up? :roll: :roll: :roll:
Saturday Night PORk will be a sponsor on Jimmy Spencer's Craftsman Truck......go to www.nascar.com to find start and channel times. Of course you may hear the word PORK several times!! Pork is planning a helluva promotion for their product in the Nashville area......
WHERE's THE BEEF???? IN COURT!!
Iowa Pork Producers teamed up with Wisconsin and Minnesota pork producers and the National Pork Board to promote pork around Milwaukee at retail locations throughout the metro area and at the ARCA race at Milwaukee Mile on June 3-4, 2005.
The retail pork promotion was a joint effort with Pick 'N Save grocery stores. Producers served grilled pork samples and had the opportunity to talk with consumers face to face at 13 Pick 'N Save locations.
The producers also promoted pork on Saturday by grilling and serving over 1,000 pork loin sandwiches to drivers, pit crews, race officials and the media prior to the ARCA race. Bruce Gaarder, WHO-Radio Farm Broadcaster accompanied the producers to Milwaukee and reported from the track during the WHO noon farm show on Friday.
Frank Kimmel, driver of the #46 Pork racing car drove the Pork Racing® team to another win, taking The Other White Meat slogan to the winner's circle. This was the first time for an ARCA race at the Milwaukee Mile raceway, but not a first for Frank Kimmel in the winner's circle -- Kimmel is a six-time defending ARCA series champion.
The Milwaukee ARCA race was covered by SPEED and CBS television channels. SPEED even got footage of the pork producers serving pork sandwiches in the garage.
Pork racing continues to provide TV and media exposure at a great value for producers due to Frank Kimmel's successes. In 2004 alone, almost $2,000,000 in TV exposure was created and media coverage brought in over $800,000 in unpaid media value. TV and media coverage from the racing promotion reached over 14 million consumers in 2004. The Other White Meat promotion ranked number one in exposure value as an overall sponsor in the ARCA series.
Pork racing also provides great visibility to consumers, since the profile of racing fans and pork consumers are so similar. Pork racing promotions over the past year have contributed around 38,000,000 pounds of pork purchased by consumers. Last year alone 337 producers were able to reach consumers by participation in ARCA racing events.