Except the customer isn't always right.

I watched a news interview with a retailer that said consumers need to be educated about different things in the stores like beef and produce.

Canada has already been involved in educating consumers as to what cuts of beef are suitable for different cooking methods.

Retailers were getting too many people buying a tougher cut of meat and complaining that on the BBQ it wasn't tender. They have also been getting complaints about the appearance of some produce not chemically treated. Some people think apples naturally look like a turtle wax finish.

Japan needed to be educated about the difference in our slaughter system and theirs. Most of their beef is from dairy cows, and older than 20 months. The US/Canadian beef is younger and better genetics, BSE isn't running rampant, safegards are in place.