College is a must for the education on business and social networking.  Business courses and science courses are a must along with a good writing background.   I would suggest looking into local groups for beef,range and pasture management workshops or seminars.  A holistic management and/or ranch management courses would be a good place to start.   The successful startups in my area are not afraid to go against convential thoughts and marketing statergies to make the business a success.  Good luck with whatever you decide.