I hope there's something in the works besides preaching to the choir. The packers have already invested big money in fake meat, don't know about their ties to this deal. Something real in the lines of advertisement and public relations/facts about beef that actually reaches a wide swath of the population would be nice. I've read that the nutritional information of the "Impossible Whopper" Burger King is serving is not great, but not a word about anything on their web site.
Keep our fingers crossed it goes the way of the McLean. Remember that?
https://www.baltimoresun.com/news/bs-xpm-1991-04-12-1991102085-story.html