MRJ, do you honestly think groups like r-calf and rkaiser's outfit are out to decrease meat eating?  Hiding a lot of dirt under the rug makes the house a lot dirtier than pointing it out and cleaning it up.  Maybe they just want to be honest with what is happening in the industry and sell clean houses instead of short sighted dirty ones.  It is hard for them to compete when there is a race to the bottom in quality that only becomes apparent after you buy the house and look under the rug.