As the man said, that is already understood among live stock owners... Are you running that piece on social sites asking for likes??
Running TV adds with it during peak hours on peak channels?
Seriously, spend some of that CAB money and do something spectacular with it for the whole industry. Send this kind of message to the masses.
Get people talking main stream. Compete with PETA.
Don't just brand Angus and producers to producers. Market the brand to the country. It's all over the grocery store, connect to it with TV ads.
We are losing market share to false ethical consciousness... this type of story is the tool to fight back market share.
