Cargill introduces Excel Australian Grain Fed Beef

[Anonymous]

Beef News
Cargill introduces Excel Australian Grain Fed Beef

By Ann Bagel Storck on 9/24/2007 for Meatingplace.com


Cargill Meat Solutions has unveiled the Excel Australian Grain Fed Beef brand, an extension of the Excel Fresh Meats brand, the Wichita, Kan.-based processor said.

The product line, aimed at markets including Japan, Korea, China, Australia and the United States, will include only high-quality, grain-fed beef from Australia. Product is selected exclusively from Bos taurus cattle raised in southern Australia and fed a mix of steam-flaked wheat, cottonseed and other supplements. Cargill's fed-cattle facility in Wagga Wagga, New South Wales, Australia, which recently underwent a $20 million fabrication floor upgrade, will process the line.

In addition to Excel Australian Grain Fed Beef, Cargill Beef Australia will soon launch Riverine premium grain-fed beef, while continuing to offer Australian Angus Beef and Cargill Beef Australia's grass-fed beef.

 

[PPRM]

Welp....It seems like Cargill and Australia understand the value of Differentiating...That is what a lot of us are doing.


I guesss I just don't like to depend on the guys past me to bring the premium back to me....If I want it I gotta go earn it....

If I make a great product, it costs them a lot to "Take my Customers away"

Actually, I hope it is labeled "Australian Grain Fed". If it is good, they deserve the repeat business they get. If it is not consistently good, then it is easy for the consumer to identify it and make thier choice,


PPRM

 

[Sandhusker]

Wasn't one of the arguements of the AMI against COOL something about customers not caring what country their beef came from? :shock:

 

[PPRM]

To be fair, that study WAS before people found Chinese ingredients were poisoning thier pets and products had the potential to poison thier children...Now they realize safeguards include readingt beyond the label and that the "Suits" have only the bottom line on thier minds,

Seriously, there has been a shift, a real paradigm change.....However, the label reading likely won't stop at Country of Origin.....

The real question will be long term to what extent....

PPRM

 

[RobertMac]

What do you people that thought that "high quality, grainfed USA and Canadian Beef" was your market advantage?

What do you think your chances of getting back a substantial portion of the high quality Asian market will be????????????? Slim or none???

Next will be Excel Argentinean Grain Fed Beef...then Excel Brazilian Grain Fed Beef!!!!! And don't think Tyson isn't headed down the same road!!!

These companies are doing this to supply what was once our export markets for grainfed beef. They will isolate the North American market and then start bringing in excess grainfed beef from these programs to increase NA beef supplies until the price they pay you for your calves in on par with world market prices.

These are the companies that you have entrusted with your destiny, your children's destiny, and the future of the NA beef industry!

Yes, NCBA...these are the companies that we should work with for the betterment of our beef industry! When will you wake up and feel the knife in your back!!!!!!!!!!!!!!!!!!!!!!!!

 

[rkaiser]

:agree:

 

[Sandhusker]

What do you people that thought that "high quality, grainfed USA and Canadian Beef" was your market advantage?

What do you think your chances of getting back a substantial portion of the high quality Asian market will be????????????? Slim or none???

Next will be Excel Argentinean Grain Fed Beef...then Excel Brazilian Grain Fed Beef!!!!! And don't think Tyson isn't headed down the same road!!!

These companies are doing this to supply what was once our export markets for grainfed beef. They will isolate the North American market and then start bringing in excess grainfed beef from these programs to increase NA beef supplies until the price they pay you for your calves in on par with world market prices.

These are the companies that you have entrusted with your destiny, your children's destiny, and the future of the NA beef industry!

Yes, NCBA...these are the companies that we should work with for the betterment of our beef industry! When will you wake up and feel the knife in your back!!!!!!!!!!!!!!!!!!!!!!!!

:clap: :clap: :clap:

 

[PORKER]

I can only relish the thought that alot of the Big International packers hate ScoringAg as it gives you the customer , exact source verification of the product and real time data !

 

[Ben Roberts]

Yes, NCBA...these are the companies that we should work with for the betterment of our beef industry! When will you wake up and feel the knife in your back!!!!!!!!!!!!!!!!!!!!!!!!

RobertMac, there is no knife in the back of the NCBA, are you forgetting who guides the direction of the NCBA! The knife is in the back of the cattle producers of North America.

Best Regards
Ben Roberts

 

[Sandhusker]

Yes, NCBA...these are the companies that we should work with for the betterment of our beef industry! When will you wake up and feel the knife in your back!!!!!!!!!!!!!!!!!!!!!!!!

RobertMac, there is no knife in the back of the NCBA, are you forgetting who guides the direction of the NCBA! The knife is in the back of the cattle producers of North America.

Best Regards
Ben Roberts

:clap: :clap: :clap: :clap: You get a couple extra rounds for that correction.

 

[Ben Roberts]

I can only relish the thought that alot of the Big International packers hate ScoringAg as it gives you the customer , exact source verification of the product and real time data !

PORKER, I don't believe any of the multi-national packers hate ScoringAg, rather the opposite, they are in love with Scoring Ag. What a huge source of livestock data world-wide.

Best Regards
Ben Roberts

 

[PORKER]

Ben ,there is no benchmarking by SSI.

 

[RobertMac]

Yes, NCBA...these are the companies that we should work with for the betterment of our beef industry! When will you wake up and feel the knife in your back!!!!!!!!!!!!!!!!!!!!!!!!

RobertMac, there is no knife in the back of the NCBA, are you forgetting who guides the direction of the NCBA! The knife is in the back of the cattle producers of North America.

Best Regards
Ben Roberts

Ben, who is more at fault, those that mislead or those that blindly follow? Other than the paid staff, the NCBA leadership comes from the membership. But I do stand corrected that the knife is in the backs of ALL North American cattle PRODUCERS.

 

[katrina]

Looks like to me the writing is on the wall..........
Guess the US better s*** or get off the pot............

 

[Ben Roberts]

[
Ben, who is more at fault, those that mislead or those that blindly follow?

THOSE THAT BLINDLY FOLLOW

Best Regards
Ben Roberts

 

[Ben Roberts]

Ben ,there is no benchmarking by SSI.

YET, but what will tomorrow bring, we have all seen black & white, turn to several shades of gray.

Best Regards
Ben Roberts

 

[Ben Roberts]

[Other than the paid staff, the NCBA leadership comes from the membership.

RobertMac, the first person that most of us come in contact with when we enter our bank, is the teller, I doubt if that teller, knows what is going on in the bank managers office, much less at board level.

Best Regards
Ben Roberts

 

[Ben Roberts]

Looks like to me the writing is on the wall..........
Guess the US better s*** or get off the pot............

katrina, of all the places i've been in this world, the Sandhills of Nebraska and to the North, into South Dakota, seem devoted exclusively to one use. When I travel through that hallowed ground, I get tears in my eyes, knowing that the last generation of cattlemen are on those ranches now, the next generation will be nothing more than puppets for the multi-national corporations. We as cattlemen, have lost that spirit that stood at the end of the Concord bridge, and said "thus far and no further". I'm sorry!

Best Regards
Ben Roberts

 

[katrina]

Looks like to me the writing is on the wall..........
Guess the US better s*** or get off the pot............

katrina, of all the places i've been in this world, the Sandhills of Nebraska and to the North, into South Dakota, seem devoted exclusively to one use. When I travel through that hallowed ground, I get tears in my eyes, knowing that the last generation of cattlemen are on those ranches now, the next generation will be nothing more than puppets for the multi-national corporations. We as cattlemen, have lost that spirit that stood at the end of the Concord bridge, and said "thus far and no further". I'm sorry!

Best Regards
Ben Roberts

Oh Ben don't be sorry........ You can't help people that don't want to be helped.......... Most in this generation don't have a backbone anyways...
Times are changing.... I can remember when my dad brought the first round baler into the south whitman country..... He was teased and heckled.. Said it would never work on those soft sub-irrigated meadows...
Pretty soon neighbors where coming over to look and watch.... Realizing that it did work... You didn't need the big hay crews for haying... And was much more economical.......

And it's kinda like the horse situation.... They are considered pets....
When in reality to any working cowboy or cowgirl they are livestock...
Took me a week of depression to swallow that.........
Anyways wether we realize it or not.... Times have come that we as cattle producers are raising a product for consumption, that consumers want to know where it came from....... Simple as that...... We have stand up to the plate (pun) and take responsiblity for what we raise.... How we market our product should be up to us as producers.... One size does not fit all.......
I get really frustrated when someone tells me."Well all I can get for my fats is so and so dollars." Or the line. " I can't get buyers to come and look at my fats." Or " Well my dad and my grandpa sold at such and such salebarn and yes I know they are ripping me off 5 bucks on my calves, but what can I do?" Hello!!!!!! We all have options...... We just have to market or cattle better......... Make an effort.........
Okay........ I'm off my soapbox..... I don't exspect everyone to agree with me.... Remember it's just the ramblings of an old lady who's hubby has been trucking everyday so she doesn't have anyone to argue with.......

 

[Sandhusker]

I think what Ben is saying, and correctly I might add, is that they way things are going, you're not going to have any options to market your cattle better. You're going to have two choices; Whatever the multi-nationals tell you, or sell out to somebody who will do what they say.