The real loser in the Pickett verdict was the U.S. economy with its dead weight losses.
The question put was,"Did IBP/Tyson use its market power to decrease the price of all cattle for packer benefit by breaking any of the economic rules of the Packers and Stockyards Act of 1921?" The jury of 12 were to decide the answers to that question after assessing the credibility of the witnesses and the proof offered. The jury said yes. The jury thought the cattlemen's economist was credible and awarded the verdict of 1.28 billion in actual damages over the time period in question.
This case has more to do with the exercise of market power (purchasing power) to lower prices for merchants than efficiencies gained in a particular marketing mode. In economics there are what are called dead weight losses to producers and consumers when market power is excercised. You can look this up in any good textbook with monopsony models. Market power moves are slides down the supply curve to the left and down. They change the demand curve equilibrium to either a higher point leftward and upward on the demand curve when monopsonists or oligopsonists pocket the profits or they have the potential of buying more market power if they share these ill gotten gains with consumers. When they share these gains with consumers they purchase a compettitve edge against competitors they often buy more market power. When all competitors are doing the same, an act of collusion, they are buying barriers to entry to any new entrants who do not come down to that same level. It is similar to cheating in class. Cheating in a classroom did not make the class any smarter, it just made hard for those not cheating in class to compete.
Any time a business justification for breaking Section 202 a, b, or c is used in the argument the argument is just an excuse to exercise market power. They may sound like good excuses but they are still just excuses.
It is interesting that the argument on page 18 of the 11th circuit appeals court was used incorrectly. The appellate judges, Carnes, Cox, and Mills all showed their ignorance of economic concepts by quoting the absolute defense the Robinson-Patman Act gives to a merchant. "The Robinson-Patman Act recognizes an exception and provides an absolute defense if a merchant's lower price to a purchaser "was made in good faith to meet an equally low price of a competitor."
Since cattle ranchers are on the other side of the merchant, the merchant's purchasing side, this economic concept would provide an absolute defense if a merchant paid a higher price to a seller if it was "made in good faith to meet an equally high price of a competitor."
In the Pickett case the prices in the "captive supply" were dependent on the cash market, not on the prices other competitors paid for the products in their captive contracts. If that were the case then the captive contracts would not be dependent on the cash price but on a negotiated price with competitors involved in increasing the price. Since even the court agreed in the ruling that the total market was artificially lowered and the defendents claimed that competitors engaged in the same activity, all of the competitors should be liable also. In other words, if you are stealing from the market by breaking the economic rules set forth in Section 202 then you can not claim as a defense the fact that others are stealing too. Thus, the defense is erroneous.
It should be noted that marketing agreements, however beneficial to either side, were not the issue. The issue was whether the use of marketing contracts pushed down the cash price. The jury found that it did. All of the arguments for marketing agreements are esoteric to that question.
More later but post and I will rely.
The question put was,"Did IBP/Tyson use its market power to decrease the price of all cattle for packer benefit by breaking any of the economic rules of the Packers and Stockyards Act of 1921?" The jury of 12 were to decide the answers to that question after assessing the credibility of the witnesses and the proof offered. The jury said yes. The jury thought the cattlemen's economist was credible and awarded the verdict of 1.28 billion in actual damages over the time period in question.
This case has more to do with the exercise of market power (purchasing power) to lower prices for merchants than efficiencies gained in a particular marketing mode. In economics there are what are called dead weight losses to producers and consumers when market power is excercised. You can look this up in any good textbook with monopsony models. Market power moves are slides down the supply curve to the left and down. They change the demand curve equilibrium to either a higher point leftward and upward on the demand curve when monopsonists or oligopsonists pocket the profits or they have the potential of buying more market power if they share these ill gotten gains with consumers. When they share these gains with consumers they purchase a compettitve edge against competitors they often buy more market power. When all competitors are doing the same, an act of collusion, they are buying barriers to entry to any new entrants who do not come down to that same level. It is similar to cheating in class. Cheating in a classroom did not make the class any smarter, it just made hard for those not cheating in class to compete.
Any time a business justification for breaking Section 202 a, b, or c is used in the argument the argument is just an excuse to exercise market power. They may sound like good excuses but they are still just excuses.
It is interesting that the argument on page 18 of the 11th circuit appeals court was used incorrectly. The appellate judges, Carnes, Cox, and Mills all showed their ignorance of economic concepts by quoting the absolute defense the Robinson-Patman Act gives to a merchant. "The Robinson-Patman Act recognizes an exception and provides an absolute defense if a merchant's lower price to a purchaser "was made in good faith to meet an equally low price of a competitor."
Since cattle ranchers are on the other side of the merchant, the merchant's purchasing side, this economic concept would provide an absolute defense if a merchant paid a higher price to a seller if it was "made in good faith to meet an equally high price of a competitor."
In the Pickett case the prices in the "captive supply" were dependent on the cash market, not on the prices other competitors paid for the products in their captive contracts. If that were the case then the captive contracts would not be dependent on the cash price but on a negotiated price with competitors involved in increasing the price. Since even the court agreed in the ruling that the total market was artificially lowered and the defendents claimed that competitors engaged in the same activity, all of the competitors should be liable also. In other words, if you are stealing from the market by breaking the economic rules set forth in Section 202 then you can not claim as a defense the fact that others are stealing too. Thus, the defense is erroneous.
It should be noted that marketing agreements, however beneficial to either side, were not the issue. The issue was whether the use of marketing contracts pushed down the cash price. The jury found that it did. All of the arguments for marketing agreements are esoteric to that question.
More later but post and I will rely.