A
Anonymous
Guest
Rod,
I was very involved with the Northern Plains Premium Beef cooperative effort.
There was a lot of questions and a lot of concerns that many producers had that were never answered adequately over this producer owned venture.
Ironically, one of the biggest challenges we faced was the LMA packer blamers who convinced many producers that the large packers would squish the effort like a bug because it meant a loss of their salebarn commission dollars on those cattle. You know, the ones who say that there is no competition in the packing industry but then contradict themselves by suggesting that smaller packing companies can't compete???? Yeh, those hypocrites!
The fact is, ibp (prior to Tyson), excel, and monfort (prior to Swift) would not be able to squish the effort due to the number of northern cattle that would be removed from their system. NPPB would have a captive supply of producer owned cattle committed to the system. It was a typical LMA "fear mongering" lie to save their own industry.
About the same time the NPPB venture was starting up, a group of Kansas producers attended a NPPB meeting and started down the USPB road which eventually became successful.
The difference between NPPB and USPB was the known and the unknown.
USPB bought about 38% of National Beef. A company that already had established markets for their beef and namebrand recognition.
NPPB, on the other hand, wanted to build their own plants and market their own beef.
There was so many questions that needed to be answered with NPPB:
1. Where to build the plant?
Labor force, water, transportation costs, housing, climate, proximity to feedlots, etc. etc.
2. Where to market the beef?
Transportation costs to the beef market from the plant.
3. What was it going to cost to run the plant?
4. What would the true costs of concrete and mortar be?
5. Would the producers stay committed through the hard times?
6. Markets for ofal and hides?
It didn't take long to figure out that those who were claiming "HUGE PACKER PROFITS" were lying out of their butts once you started crunching the numbers.
If any new money was going to come to the consumer, it was going to come from the sale of value added beef and beef by-products above commodity beef. Not by any profits in processing your own cattle. Those margins were as tight as they were going to get and still are despite the packer blaming fear mongerors.
NPPB kept coming up short in their equity drives. Many producers were looking for an excuse not to donate. Each time NPPB downsized their plan and went back to the process of gathering committment, they come up with 1/3 of their needs.
Eventually, the concept faded to oblivion.
Those who cussed the packers the most were the least likely to do anything about it when provided the opportunity.
I think a much better approach is to have the large efficient packers custom kill cattle for a cooperative of producers and invest in the retail side of the industry. The producer would own the cattle going in and the beef going out.
During the era of NPPB, there was simply too much change for many producers. Most had never fed their own cattle let alone jump into a processing venture.
The concept is great, the devil is in the details.
Another venture to study would be Future Beef which could not stand the fall in retail beef prices.
The key is to have the best retail beef sales staff that money can buy because that is where the "rubber meets the road".
~SH~
I was very involved with the Northern Plains Premium Beef cooperative effort.
There was a lot of questions and a lot of concerns that many producers had that were never answered adequately over this producer owned venture.
Ironically, one of the biggest challenges we faced was the LMA packer blamers who convinced many producers that the large packers would squish the effort like a bug because it meant a loss of their salebarn commission dollars on those cattle. You know, the ones who say that there is no competition in the packing industry but then contradict themselves by suggesting that smaller packing companies can't compete???? Yeh, those hypocrites!
The fact is, ibp (prior to Tyson), excel, and monfort (prior to Swift) would not be able to squish the effort due to the number of northern cattle that would be removed from their system. NPPB would have a captive supply of producer owned cattle committed to the system. It was a typical LMA "fear mongering" lie to save their own industry.
About the same time the NPPB venture was starting up, a group of Kansas producers attended a NPPB meeting and started down the USPB road which eventually became successful.
The difference between NPPB and USPB was the known and the unknown.
USPB bought about 38% of National Beef. A company that already had established markets for their beef and namebrand recognition.
NPPB, on the other hand, wanted to build their own plants and market their own beef.
There was so many questions that needed to be answered with NPPB:
1. Where to build the plant?
Labor force, water, transportation costs, housing, climate, proximity to feedlots, etc. etc.
2. Where to market the beef?
Transportation costs to the beef market from the plant.
3. What was it going to cost to run the plant?
4. What would the true costs of concrete and mortar be?
5. Would the producers stay committed through the hard times?
6. Markets for ofal and hides?
It didn't take long to figure out that those who were claiming "HUGE PACKER PROFITS" were lying out of their butts once you started crunching the numbers.
If any new money was going to come to the consumer, it was going to come from the sale of value added beef and beef by-products above commodity beef. Not by any profits in processing your own cattle. Those margins were as tight as they were going to get and still are despite the packer blaming fear mongerors.
NPPB kept coming up short in their equity drives. Many producers were looking for an excuse not to donate. Each time NPPB downsized their plan and went back to the process of gathering committment, they come up with 1/3 of their needs.
Eventually, the concept faded to oblivion.
Those who cussed the packers the most were the least likely to do anything about it when provided the opportunity.
I think a much better approach is to have the large efficient packers custom kill cattle for a cooperative of producers and invest in the retail side of the industry. The producer would own the cattle going in and the beef going out.
During the era of NPPB, there was simply too much change for many producers. Most had never fed their own cattle let alone jump into a processing venture.
The concept is great, the devil is in the details.
Another venture to study would be Future Beef which could not stand the fall in retail beef prices.
The key is to have the best retail beef sales staff that money can buy because that is where the "rubber meets the road".
~SH~