Brad S
Well-known member
HELL YES!
First, the checkoff is returning something like $20 to $1, perhaps the next dollar might only return $10. I could live with that.
Second, these great prices allow it - we can afford it.
Third, inflation over the last 20 years has reduced the buying power of the 1986 dollar to less than half of what we began the checkoff with.
Finally, demand faces real and new challenges that require greater beef industry input. Look no further than bse hysteria. Consider high energy prices, the right ad campaign could make "enjoying beef at home" offset some sales losses in the restaurant sector if/when travel is reduced.
The Great Gretzki, when asked what accounted for his superrior skill, responded with, "most skate to where the puck is, I try to skate to where the puck is going to be."
First, the checkoff is returning something like $20 to $1, perhaps the next dollar might only return $10. I could live with that.
Second, these great prices allow it - we can afford it.
Third, inflation over the last 20 years has reduced the buying power of the 1986 dollar to less than half of what we began the checkoff with.
Finally, demand faces real and new challenges that require greater beef industry input. Look no further than bse hysteria. Consider high energy prices, the right ad campaign could make "enjoying beef at home" offset some sales losses in the restaurant sector if/when travel is reduced.
The Great Gretzki, when asked what accounted for his superrior skill, responded with, "most skate to where the puck is, I try to skate to where the puck is going to be."