Tommy
Well-known member
Japanese consumers interested in independent cattle producers
Colorado Springs, Co. — Mike Callicrate, owner of Ranch Foods Direct, will join the likes of Steve Forbes, Bill Gates, Jack Welch and Michael Eisner by appearing on one of Japan's premier financial TV shows to explain the efforts of independent U.S. beef producers to raise the finest quality beef possible.
A feature segment on the topic is being planned to precede the expected re-opening of the border to beef trade between the two countries. Trade was suspended following the first U.S. discovery of BSE (bovine spongiform encephalopathy) — commonly called mad cow disease — in December 2003.
The show will appear on TV Tokyo, one of six Japanese television networks and the one responsible for producing Japan's only daily business and economic news programs, "World Business Satellite" and "News Morning Satellite." These programs average 5-6 million daily viewers, including Japanese business leaders and influential politicians, many of them among the most affluent and highly educated in the country.
"Our viewers (Japanese consumers) are involved in the U.S. beef industry by importing from the large meatpackers who are unfairly reducing the benefit for individual farmers and ranchers," says producer Chiori Iwaki. "So I would like to provide more information about U.S. beef production, and I hope the information which we will provide will help to make a difference for the U.S. beef market."
The producer describes U.S. ranchers like Callicrate as "unsung heroes who are working hard for the best beef in the world."
Recent surveys in Japan indicate that 67 percent of consumers there believe the ban on U.S. imports should not be lifted. Despite public fears, the country's Food Safety Commission has agreed that the risk of mad cow disease in young U.S. and Canadian cattle is "very low" with proper slaughter procedures, making it comparable to the risk in domestic Japanese beef. That review is expected to open the way for imports of younger cattle to resume by year's end.
In recent months, Ranch Foods Direct has hosted several visiting trade teams from Japan.
Colorado Springs, Co. — Mike Callicrate, owner of Ranch Foods Direct, will join the likes of Steve Forbes, Bill Gates, Jack Welch and Michael Eisner by appearing on one of Japan's premier financial TV shows to explain the efforts of independent U.S. beef producers to raise the finest quality beef possible.
A feature segment on the topic is being planned to precede the expected re-opening of the border to beef trade between the two countries. Trade was suspended following the first U.S. discovery of BSE (bovine spongiform encephalopathy) — commonly called mad cow disease — in December 2003.
The show will appear on TV Tokyo, one of six Japanese television networks and the one responsible for producing Japan's only daily business and economic news programs, "World Business Satellite" and "News Morning Satellite." These programs average 5-6 million daily viewers, including Japanese business leaders and influential politicians, many of them among the most affluent and highly educated in the country.
"Our viewers (Japanese consumers) are involved in the U.S. beef industry by importing from the large meatpackers who are unfairly reducing the benefit for individual farmers and ranchers," says producer Chiori Iwaki. "So I would like to provide more information about U.S. beef production, and I hope the information which we will provide will help to make a difference for the U.S. beef market."
The producer describes U.S. ranchers like Callicrate as "unsung heroes who are working hard for the best beef in the world."
Recent surveys in Japan indicate that 67 percent of consumers there believe the ban on U.S. imports should not be lifted. Despite public fears, the country's Food Safety Commission has agreed that the risk of mad cow disease in young U.S. and Canadian cattle is "very low" with proper slaughter procedures, making it comparable to the risk in domestic Japanese beef. That review is expected to open the way for imports of younger cattle to resume by year's end.
In recent months, Ranch Foods Direct has hosted several visiting trade teams from Japan.