No matter what the protectionist groups can dream up the fact is Canada will eventually reclaim our traditional market share in the US beef market. The fact is the Canadian beef is as good if not better than US beef. So i understand the fear that these groups have about canadian beef. They know because they know their product. Must be a horrible thing to live in fear. M-COOL seeks to associtae the US with Canada, so US producers can keep on riding the shirttails of the reputation of quality of Canadian beef. Maybe time for US beef to become a quality product instead of a quantity one . You now see you can never win the quantity market and others have the quality market sewn up. That leaves the US producer pushing COOL so they can leech off the reputation of other countries quality. Desperate times demand desperate measures - appeal to US patriotism during a time of war to sell beef now that is lower than a worms belly. It just makes one wonder how many times these people have to shower each day to wash away the slime. And now R-CALF is associating with anit-beef groups, what is next r-calf getting an endorsement and funding from the Bin Laden group?