I kinda think that the problem lies even further up the chain. I don't like the fact that packer concentration allows for manipulation of markets, but price is fixed above the packers.
I worked with a retail meat manager of a large retail chain last summer who laughed when he said that their department was shooting for an 800,000 dollar loss compared to the 2 million they lost last year. Yip one store. When I asked why on earth they were shooting for a loss and not a profit, he simply said that meat, and in particular "beef" is and has been used for years as a lost leader to bring folks in for their cigarettes and gas --- the big ticket profit items.
The problem in our protein industry lies in the fact that we have not pulled the consumer in to a new pricing regime due to this retail game. We have proven --- as many small specialty market operators have --- that the consumer has available money for food. Just look at Europe and the money spent on food in comparison to their pay cheque.
If NCBA or our own CCA would start to talk to the retailers, along with identifying American and or Canadian product as unique and special compared to high seas beef, we could make a bit of headway. Not much point on COOL if the price at the retail level is not affected.
Hi folks....(wink)