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Opportunities due to FMD in Brasil

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Murgen

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Brazil's misfortune is more than a short-term opportunity for Canada

CBC editorial by Sylvain Charlebois:
The discovery of foot-and-mouth disease in Brazil in early October is a huge crisis for the world's top beef exporter. Dozens of countries have closed their border to Brazilian beef and the cost to Brazilian producers is expected to exceed $1 billion US this year alone.


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Just as Brazil took advantage when we were hit with BSE, Canada will be looking to increase its beef exports to countries previously served by Brazil.

But it would be a missed opportunity if we rely on a conventional marketing strategy that treats beef as an undifferentiated commodity sold largely on the basis of price and favourable currency exchanges.

If we are to benefit from current and future opportunities abroad and at home, we need to adopt a new approach with global market segmentation. Market segmentation is known to be the selection of groups of consumers who will be most receptive to a particular product. In the future, success will go to those who do the best job of meeting the needs of buyers in those individual global markets.

Before BSE, many Canadian cattle producers opted for a straightforward demographic segmentation strategy often used as a natural method to divide the market into several smaller geographic areas. That strategy, of course, led to the overpowering dependence of Canadian cattle producers upon the U.S. market.

Rather, global market segmentation should be based on attitudes towards meat products and food safety, rate of beef consumption, or even benefits sought by potential markets (for example, no growth hormones or antibiotics; or organic beef). The focus should be mainly on elements that empower an organization to be market-responsive to occurrences like foot-and-mouth and BSE.

Also, seasonal consumption patterns of beef differ between hemispheres and global segmentation can offset domestic demand bends.

Globalization has seen the rise of consumer clusters – groups determined by their preferences and their behaviour. The successful suppliers of the future will be the ones who master market segmentation. For cattle producers, this means the ability to change and even customize production and distribution practices.

Brazil's misfortune is an opportunity for other beef-producing nations, even BSE-listed countries like Canada. But it is not just a chance to pump up sales in the short term. Instead, this is an opportunity to develop market segmentation strategies that will benefit our cattle industry over the long term.
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Might be, the contacts I have say, "yes"

But age verification is just as important! source verified! and definitely consistent in quality!

Unfortunately that does not mean buying by breed!
 
Doesn't the KEG buy Canadian processed beef? If I recall correctly they do. They don't advertise CAB, they advertise 28 day aged AAA (choice) beef. Unless they have changed in the recent past.

Earls switched from CAB when it wasn't licenced in Canada to Canadian Certified Angus Beef until it was no more, the association was sued for using a trademark illegally. They had been asked a few years before if they wanted to sign on for free but in the wisdom of the board they said no. CAB is now licenced in Canada and is Canadian beef processed in Canada to the same standards the US association approved.
 
"The successful suppliers of the future will be the ones who master market segmentation."

First you have to let someone know Canada raises beef :wink: :lol:


But Canada has to start at square one because NO ONE in the world even reallizes Canada raises beef...Few have ever eaten Canadian beef-- since it has always been marketed with the USDA stamp as a product of U.S.A- on the shirtails of the industry the US producer built.....
 
Oldtimer said:
"The successful suppliers of the future will be the ones who master market segmentation."

First you have to let someone know Canada raises beef :wink: :lol:


But Canada has to start at square one because NO ONE in the world even reallizes Canada raises beef...Few have ever eaten Canadian beef-- since it has always been marketed with the USDA stamp as a product of U.S.A- on the shirtails of the industry the US producer built.....
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Ther you go again Oldtimer, taking credit for the beef industry that you aren't part of. You raise cattle right? :roll:
 
But Canada has to start at square one because NO ONE in the world even reallizes Canada raises beef...Few have ever eaten Canadian beef-- since it has always been marketed with the USDA stamp as a product of U.S.A- on the shirtails of the industry the US producer built.....but But age verification is just as important! source verified! and definitely consistent in quality!
Globalization has seen the rise of consumer clusters – groups determined by their preferences and their behaviour. The successful suppliers of the future will be the ones who master market segmentation. For cattle producers, this means the ability to change and even customize production and distribution practices.
We say yes to all of those comments above when the site-specific records come with the goods as in www.scoringag.com point-to-point recordkeeping system which is the benchmark in the world.
 
Globalization has seen the rise of consumer clusters – groups determined by their preferences and their behaviour. The successful suppliers of the future will be the ones who master market segmentation and follow the traceback rules of each importing COUNTRY.
 
But Canada has to start at square one because NO ONE in the world even reallizes Canada raises beef...Few have ever eaten Canadian beef-- since it has always been marketed with the USDA stamp as a product of U.S.A- on the shirtails of the industry the US producer built.....but But age verification is just as important! source verified! and definitely consistent in quality!
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Is this a quote form OT, or yourself Staff?

I would expect more from yourself!!!!!!
 

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