Horrors, reader (the second)! That is a PR piece you proudly post!
Things noticed quickly are that he is promoting fears of BSE and using those fears to sell his own product.
Statement "Since cattle become infected with BSE by eating feed contaminated with the remains of infected cattle...." Show me where that is a proven fact. It may be a strong theory, but not verified, proveable fact, is it?
"eating Meat products contaminated with BSE has been linked to....." Again, theory, tenuous links are NOT verifiable, proven FACT.
I would certainly challenge his assertion/PR hype that "most small scale producers know" any more about their animals than large ones, or are any more concerned about quality controls. The larger ones have more to lose, are more closely inspected, regulated, and monitored and are even more likely to have or hire the necessary help, expertise and materials and equipment to best care for and maintain their animals. A simple fact of life.
Many consumers CAN and DO know the origin of the meat they purchase in grocery stores. There are many source and/or process verified beef products on the market. ANd why would the large corporate meat companies put their name and even a guarantee on the packages of their top of the line products if the were not proud of them?
Why doesn't this man tell us what HE does with HIS older animals? Does he just 'retire' them to a pasture to die peaceably when they are no longer producing calves? Cows don't usually reproduce until they are 24 months old. What does he do with them after they are older than 24 months, then? Absolute hype and PR........of the sort you claim to detest when NCBA or a "big" business does it. I'm surprised at you. Saddened, too. Why aren't you demanding that he clean up his act????
MRJ
Things noticed quickly are that he is promoting fears of BSE and using those fears to sell his own product.
Statement "Since cattle become infected with BSE by eating feed contaminated with the remains of infected cattle...." Show me where that is a proven fact. It may be a strong theory, but not verified, proveable fact, is it?
"eating Meat products contaminated with BSE has been linked to....." Again, theory, tenuous links are NOT verifiable, proven FACT.
I would certainly challenge his assertion/PR hype that "most small scale producers know" any more about their animals than large ones, or are any more concerned about quality controls. The larger ones have more to lose, are more closely inspected, regulated, and monitored and are even more likely to have or hire the necessary help, expertise and materials and equipment to best care for and maintain their animals. A simple fact of life.
Many consumers CAN and DO know the origin of the meat they purchase in grocery stores. There are many source and/or process verified beef products on the market. ANd why would the large corporate meat companies put their name and even a guarantee on the packages of their top of the line products if the were not proud of them?
Why doesn't this man tell us what HE does with HIS older animals? Does he just 'retire' them to a pasture to die peaceably when they are no longer producing calves? Cows don't usually reproduce until they are 24 months old. What does he do with them after they are older than 24 months, then? Absolute hype and PR........of the sort you claim to detest when NCBA or a "big" business does it. I'm surprised at you. Saddened, too. Why aren't you demanding that he clean up his act????
MRJ
