Question for anti-COOL people

[Bill]

Does CAB stipulate that it has to be AMERICAN Angus? No! Are consumers buying it because it is AMERICAN?

Is the reasoin for the success of the largest retailer in the US because they sell quality or focus on American made goods? No!

 

[Sandhusker]

Does CAB stipulate that it has to be AMERICAN Angus? No! Are consumers buying it because it is AMERICAN?

Is the reasoin for the success of the largest retailer in the US because they sell quality or focus on American made goods? No!

Bill, you completely missed the whole point. Forget the product or what country it comes from. The point is that people will buy what they're told to buy.

 

[Bill]

Does CAB stipulate that it has to be AMERICAN Angus? No! Are consumers buying it because it is AMERICAN?

Is the reasoin for the success of the largest retailer in the US because they sell quality or focus on American made goods? No!

Bill, you completely missed the whole point. Forget the product or what country it comes from. The point is that people will buy what they're told to buy.

Forget what country it comes from? That's what COOL is all about! Read the title of your thread.

How has that been working for the U.S. Auto manufacturers for the past 20 years?

Sure seems to be a lot of imports on the road. Maybe there should be a checkoff collected on every vehicle sold in the US and then given to Ford, Chrysler and GM to promote just their vehicles against the imports? But then I guess indirectly that does happen through the subsidies and bailouts they have recieved that still haven't made them any more successful.

 

[Sandhusker]

Does CAB stipulate that it has to be AMERICAN Angus? No! Are consumers buying it because it is AMERICAN?

Is the reasoin for the success of the largest retailer in the US because they sell quality or focus on American made goods? No!

Bill, you completely missed the whole point. Forget the product or what country it comes from. The point is that people will buy what they're told to buy.

Forget what country it comes from? That's what COOL is all about! Read the title of your thread.

How has that been working for the U.S. Auto manufacturers for the past 20 years?

Sure seems to be a lot of imports on the road. Maybe there should be a checkoff collected on every vehicle sold in the US and then given to Ford, Chrysler and GM to promote just their vehicles against the imports? But then I guess indirectly that does happen through the subsidies and bailouts they have recieved that still haven't made them any more successful.

Bill, why is this so difficult?
PEOPLE WILL BUY WHAT THEY ARE TOLD TO BUY +
TELL THEM TO BUY US BEEF =
THEY WILL BUY US BEEF NOW THAT COOL WILL ENABLE THEM TO FIND IT

 

[Ben Roberts]

[PEOPLE WILL BUY WHAT THEY ARE TOLD TO BUY +
TELL THEM TO BUY US BEEF =
THEY WILL BUY US BEEF NOW THAT COOL WILL ENABLE THEM TO FIND IT

Sandhusker, are you sure that M-COOL is going to do that!

 

[burnt]

[PEOPLE WILL BUY WHAT THEY ARE TOLD TO BUY +
TELL THEM TO BUY US BEEF =
THEY WILL BUY US BEEF NOW THAT COOL WILL ENABLE THEM TO FIND IT

Sandhusker, are you sure that M-COOL is going to do that!

:lol2: :lol2: :lol2: :lol2: :lol2:

A well-deserved and good question, Ben! Some like to imply that if the American consumer would have known (as if they did not) that Hondas and Toyotas used to be built completely in Asia, the U.S. consumers would have run like heck to avoid buying them.

Yup, they would have completely disregarded the "minor" factors of better quality and economy. Just to buy "American"! :lol2: :lol2: :lol2:

As far as "educating" the consumer's buying choices - well I think most forward-thinking people understand by now that the only way a consumer will be educated is by their experience of product satisfaction which is a compilation of need met, enjoyment received from the use of the product and lastly, affordability.

The evidence for this is demonstrated daily by those on this board who are selling their beef directly to the consumer at prices that command a significant premium to the commodity product readily available in the store.

To imply that a U.S. flag on a product will guarantee loyalty is equivalent to saying that you live in a nation of programmable Neanderthals!

Hot dang - COOL could burn! :lol2: :lol2: :lol2:

 

[cutterone]

Actually both Subaru and Isuzu were worried that is exactly what would happen and every unit that comes out of the Indiana plant has a sticker on it and they advertise the fact that it came from that plant. Now Honda and Toyota are doing the same. How many people new that their toothpaste or dolls were made in China before the recalls?

 

[RobertMac]

The point is that effective advertising works. The vast majority of check-off dollars come from USA producers and should be spent to advertise USA beef. There is not effective advertising for the product USA cattlemen produce without COOL.

 

[Sandhusker]

Burnt, "To imply that a U.S. flag on a product will guarantee loyalty is equivalent to saying that you live in a nation of programmable Neanderthals! "

Then explain to me why "Angus" is a selling point and why consumers pay a premium for "Angus" when they don't know a dang thing about an Angus. Why would they do such a thing?

 

[Sandhusker]

[PEOPLE WILL BUY WHAT THEY ARE TOLD TO BUY +
TELL THEM TO BUY US BEEF =
THEY WILL BUY US BEEF NOW THAT COOL WILL ENABLE THEM TO FIND IT

Sandhusker, are you sure that M-COOL is going to do that!

I don't think that COOL alone will be terribly effective, but when it is used in tandem with a concentrated checkoff campaign, I think it will be by far the best marketing plan that US producers could ever come up with.

Also, when you look at the trends in the beef industry, it may be the only thing that will keep US producers in business in the future.

 

[burnt]

Burnt, "To imply that a U.S. flag on a product will guarantee loyalty is equivalent to saying that you live in a nation of programmable Neanderthals! "

Then explain to me why "Angus" is a selling point and why consumers pay a premium for "Angus" when they don't know a dang thing about an Angus. Why would they do such a thing?

1) . . . . because they actually prefer the taste and texture of Angus, regardless of whether or not "they don't know a dang thing about an Angus" . . .

OR

2) . . . . because they are indeed knuckle-dragging, programmable Neanderthals!


Understand?

 

[Sandhusker]

You might have a point except for that fact that the standards to qualify for Angus are so loose that it doesn't even have to be Angus. How can they develop a taste for Angus if they're really eating a black Simmy or Maine?

Also, are you going to tell us that you can eat a burger and tell which breed the beef came from? I find that very hard to beleive.

Lets cut the fantasy. Tell me why why Angus is a selling point worthy of a premium for consumers. The answer is obvious if you quit fighting it.

 

[burnt]

You might have a point except for that fact that the standards to qualify for Angus are so loose that it doesn't even have to be Angus. How can they develop a taste for Angus if they're really eating a black Simmy or Maine?

Also, are you going to tell us that you can eat a burger and tell which breed the beef came from? I find that very hard to beleive.

Lets cut the fantasy. Tell me why why Angus is a selling point worthy of a premium for consumers. The answer is obvious if you quit fighting it.

I have taken the time to explain it to you not once, but TWICE!

As long as you persist in asking that same silly question, you make it clearer which category you belong in!

 

[Sandhusker]

You're telling me that people can tell the difference between Angus and other breeds (which I don't buy), even when chances are the beef they are eating and think is Angus isn't. Sorry - Bill might believe that but I don't know who else.

 

[Kato]

They buy it because advertising has led them to believe it's a superior product. Whether it actually is or not is irrelevant. I doesn't even matter if anyone knows it's a breed of cattle, because the consumer has associated the name Angus with a certain brand of beef.

If the big packers wanted to promote American beef (aka use the COOL labels), just like they have promoted the Angus beef, they would. The fact is that they don't want to, so they won't. They probably don't see where they could sell it for a higher price, so it doesn't fit the agenda.

Cattlemen pay a checkoff to promote beef, but they sell cattle. It's the packers that sell the beef. This will always get in the way of cattlemen directing where the checkoff goes, unless they promote the beef themselves. So cattlemen should advertise American beef with as much effort as the Angus beef was promoted, and develop the market. If there's a demand for U.S. beef exclusively, then consumers will ask for it. Whether they'll pay more is another question.

In the meantime, maybe American consumers just might get to see that some of that good beef (including Angus) that they've been buying just may have been coming from Canada. :wink: :wink:

 

[Sandhusker]

They buy it because advertising has led them to believe it's a superior product. Whether it actually is or not is irrelevant. I doesn't even matter if anyone knows it's a breed of cattle, because the consumer has associated the name Angus with a certain brand of beef.

You are exactly right, Kato! There's is something to be learned from that.

If the big packers wanted to promote American beef (aka use the COOL labels), just like they have promoted the Angus beef, they would. The fact is that they don't want to, so they won't. They probably don't see where they could sell it for a higher price, so it doesn't fit the agenda.

You're forgetting the other half of the equasion, Kato, the Walmart angle. They know that selling is only half of the story, the other half - the most important half is buying. The packers know this, too. They don't want to promote US beef because THEY DON'T WANT TO HAVE TO SELL US BEEF. They don't want to have to sell beef from any country because that means they have to buy from that country and they want the option to buy from whatever country is the cheapest at the time. That means we will have to compete on price with the rest of the world and the US can't do that - Canada can't either.

Cattlemen pay a checkoff to promote beef, but they sell cattle. It's the packers that sell the beef. This will always get in the way of cattlemen directing where the checkoff goes, unless they promote the beef themselves. So cattlemen should advertise American beef with as much effort as the Angus beef was promoted, and develop the market. If there's a demand for U.S. beef exclusively, then consumers will ask for it. Whether they'll pay more is another question.

If you don't have COOL before you start marketing US beef, you're pushing a product that consumers can't find. That would be a waste of money.

Have you already forgotten what you just told me about why consumers buy Angus? Good advertising and availability of product CREATE markets.

In the meantime, maybe American consumers just might get to see that some of that good beef (including Angus) that they've been buying just may have been coming from Canada. :wink: :wink:

They just might, but that will never happen without COOL, now will it?

 

[Ben H]

Why is this so difficult, as a consumer at the grocery store, I want to know where stuff comes from. There is a hot house for tomatoes in my state and I always buy those over any others that come from out of state or out of country. Last year when I submitted my new label to the USDA I decided to put "Product of USA" on there. I'm sure I'm not the only one who prefers to buy food produced in the USA or better yet local as possible. People just get all bent out of shape when they are required to do something, yeah I agree the government is too damn big and I'm ready to grab my rifle at any moment for a downsize, but until then I don't mind promoting the fact that my product is born, raised and slaughtered in the USA.

 

[DiamondSCattleCo]

So now a question for the pro-COOL folks:

How do you reconcile consumer choice (supposedly what COOL is all about) with the new complaints about packers choosing to put Product of US beef into the mixed bag with Canadian and Mexican beef? Why should the consumer be the only one to have a choice? Shouldn't the packer be allowed to take the risk and allow the origin of his beef to be lost? I thought the real intent of COOL was to stop packers from labelling Canadian or Mexican beef as Product of US, not the other way around? Its certainly not misleading to have US, Canadian, and Mexican beef all mixed together in a bag and call it "Product of US, Canada and Mexico" now is it?

Rod

 

[Bill]

Does CAB stipulate that it has to be AMERICAN Angus? No! Are consumers buying it because it is AMERICAN?

Is the reasoin for the success of the largest retailer in the US because they sell quality or focus on American made goods? No!

Bill, you completely missed the whole point. Forget the product or what country it comes from. The point is that people will buy what they're told to buy.

Forget what country it comes from? That's what COOL is all about! Read the title of your thread.

How has that been working for the U.S. Auto manufacturers for the past 20 years?

Sure seems to be a lot of imports on the road. Maybe there should be a checkoff collected on every vehicle sold in the US and then given to Ford, Chrysler and GM to promote just their vehicles against the imports? But then I guess indirectly that does happen through the subsidies and bailouts they have recieved that still haven't made them any more successful.

No answer to the comparison of the US auto manufacturers Sadhusker? Not surprised!!

:roll:

 

[don]

bill you're a little confused. sandhusker asks the questions. and if you don't give him the answer he's looking for he keeps asking and gets pretty shrill. i think he's working through some issues.