Joint Global Consumer Marketing
Group
Sid Sumner, FL - Chair – Federation
Gary Voogt MI – Vice Chair – Federation
The Joint Consumer Marketing Group includes the following joint industry advisory committees made up of various industry representatives, with the primary responsibility of making recommendations for checkoff-funded consumer-marketing programs.
Joint Advertising Committee - 2006
This committee develops recommendations and coordinates ideas for the consumer television, radio and print advertising for the Beef Checkoff Program. This committee's primary focus is to identify ways for the program to build long-term demand for beef by reinforcing a positive attitude about beef.
John Dudley, TX - Chair - Federation
Glenda Flora, KS, - Vice Chair - CBB
CBB Representatives
Bobby Combs, VA
Ron Estes, KS
Tom Jones, AR
Dave McCracken, NE
Mac Pate, TN
Pat Woods, NM
Federation of State Beef Councils
Terri Carstensen, IA
John Dudley, TX
Mark Gardiner, KS
Roger Gerdes, SD
Bonita Laske, OK
Jody Rogers, CO
Jim Wilson, OR
Fred Lombardi - Colorado Beef Council (Ex-officio)
Ann Wittmann - Wyoming Beef Council (Ex-officio)
Joint Foodservice Committee - 2006
This committee works to identify and recommend checkoff programs that promote positive attitudes about beef among restaurant operators and distributors and to increase beef menu opportunities -- all toward growing demand for producers' beef.
Laurie Bryant, VA – Chair - CBB, Importer
Brian Healey, OK - Vice Chair - Federation
CBB Representatives
Doug Dickmann, MN
Kim Holzner, CO - Importer
Nancy Meyring, NE
Mike Shaw, ID
Mike Thoren, CO
Federation of State Beef Councils
Jennifer Houston, TN
Bill Jackson, CA
Scott McGregor, IA
Rex Moore, CO
Jason Schmidt, ND
Sid Sumner, FL
Thomas Toll, KS
Heather Buckmaster, Oklahoma Beef Council (Ex-offico)
Bill Dale - California Beef Council (Ex-officio)
Ron Eustice - Minnesota Beef Council (Ex-officio)
Joint New Product And
Culinary Initiatives Committee - 2006
The primary focus of the Joint New Product & Culinary Initiatives Committee is to identify and recommend programs that work as a catalyst with the private sector to develop new, convenient beef products.
Hope Huffman, TX - Chair - CBB
Tom Holtz, IA - Vice Chair - Federation
CBB Representatives
Peggy Biaggi, OR
David Boyes, OK
Glenn Eberly, PA
Margie Hande, ND
Ross Jenkins II, CA
Mark Pendleton, NC
Federation of State Beef Councils
J D Alexander, NE
Kim Brackett, ID
Shawn Claborn, CO
Tom Connelly, SD
Janie Frost, NM
Larry Jones, KS
Harry Knobbe, NE
Tim Munns, UT
Wendy Peltz, AR
Scott Walker, WI
Valerie Bass - Tennessee Beef Council ( Ex-officio)
Maralee Johnson - Illinois Beef Council (Ex-officio)
Todd Johnson - Kansas Beef Council (Ex-officio)
Charlene Schuster - Montana Beef Council (Ex-officio)
Joint Retail Committee - 2006
This committee works to identify and recommend checkoff programs to increase immediate direct grocer-to-consumer beef sales through promotion and merchandising programs and to build long-term demand through category management.
Virginia Coelho, CA - Chair – CBB
Don Stewart, IL – Vice Chair - CBB, Importer
CBB Representatives
Loretta Broderick, MO
Peter Case, TX
Steve Lucas, NV
Greg Silpe, CT - Importer
Federation of State Beef Councils
Ed Bick, CO
Edward Campbell, WV
Alan Hess, KS
Nancy Montross, SD
Helen Ohde, IA
Bill Pope, AL
Rob Reviere, TN
Greg Ritter, KY
Dan Unolt, IL
Keith Welty, MO
Bob Fleknor, Louisiana Beef Council (Ex-officio)
Kathleen Hawkins - Michigan Beef Industry Commission (Ex-officio)
Dave Maples, Kentucky Beef Council (Ex-officio)
Joint Veal Committee - 2006
This committee works to identify and recommend programs aimed at building long-term demand for veal through promotion, research and consumer information.
Mike Mosner, NY – Chair - Feberation
Bill Ehrke, WI -Vice Chair - CBB
CBB Representatives
Randy Meabon, PA
Federation of State Beef Councils
Richard Ayers, NY
Jerry Bartelse, NY
Jacob Bierig, NJ
Tony Catelli, NJ
Reta Dyess, TX
Joey Garrard, OK
Richard Giovi, FL
Jerry Groehler, WI
David Javor, MI
Pat Kilsdonk, WI
Ray Krones, IL
Scott Oedzes, IL
Burce Rosen, NY
Kevin Tolley, CA
Paul Tuttle, PA
Patricia Van Dam, CA
John Freitag - Wisconsin Beef Council (Ex-officio)
Joint International Markets Committee - 2006
This is the only jointly funded effort in the Joint Consumer Marketing Group. Foreign market development programs are funded with checkoff dollars, with additional matching funds from USDA. Work on trade policy issues is not funded by the checkoff, though it is important that all members of this committee have an opportunity to understand both market development and trade issues, which often are closely linked.
Ed Blair, SD – Chair - CBB
Dan Dierschke, TX - Vice Chair - CBB
CBB Representatives
Jim Almond, MT
Mike Brooks, OK
Jeff Dahl, ND
Robert Fountain, Jr., GA
Ross Garwood, NE
Dana Hauck, KS
Chuck Markley, MI
Al Pedigo, KY
Frank Phelps, OH
Jim Webb, AZ
Stanley Zylstra, IA
Federation of State Beef Councils
Alan Albright, IA
Jim Beastrom , SD
Keith Burgett DVM, OH
John Landin, NY
Michael Milroy, AZ
Luisa Munsee, ID
Steve Van Lannen, WI
Gary Voogt, MI
Jim Bostic - West Virginia Beef Industry Council (Ex-officio)
Dan Conner - Vermont Beef Industry Council (Ex-officio)
Julia Wickard - Indiana Beef Council (Ex-offico)
© 2006 Cattlemen's Beef Board
