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-stop-NCBA-

Soapweed said:
mytwocents said:
Soapweed said:
Any cattle producer who thinks they only sell "cattle" and not BEEF is only fooling themselves. We all need to raise our cattle with the ultimate product of BEEF in mind. This includes gentle low stress handling of livestock, vaccinations in the neck, proper nutrition, and many other aspects that go with the business. What is good for BEEF promotion has a very direct effect on the value of cattle that ranchers produce.

Soapweed:
As far as how we raise cattle, it sounds like you're talking about the "Beef Quality Assurance" program - which is one program that actually is directed towards live cattle and the rancher. Can you tell me any other (check off funded) programs that are directed towards live cattle that benefit the rancher directly? Yes, I agree that we need to raise our cattle with the end product in mind. Yet, I don't believe it's my job to promote the end product. It's my job to raise my live cattle to the best of my ability. It's the packers and retailers job to promote THEIR end product, beef. They would certainly like for us to be brainwashed into believing that "we are all in this together" but we are not. They don't help me pay any of my operating expenses. Why am I forced to fund a part of theirs?

Do you believe that if we didn't have the beef check off promoting market development, new beef product development, food science research, product-enhancement research, product merchandising, etc… and all of the many other programs that benefit the retailers/packers that they would simply stop selling beef or that their sales of beef would decline? I believe if we stopped funding all of these programs FOR THEM that they would have to start funding them for themselves in order to promote THEIR product - all by themselves. I'd sure be willing to end the checkoff to give my theory a try.

We are all "in it together." The more the packers and retailers make, the more they can afford to pay us for our cattle.

Soapweed: The only way I see us being "in it together" is if we happen to own shares of stocks in these retailing/packing companies/corporations. Yes, I have heard of the "trickle-down" theory, but I have yet to experience it.
 
leanin' H said:
Lets do the same thing with our tax dollars! :roll: That way i won't have to worry about police protection or schools for my kids. Even tear out the highways in michigan and california that don't benefit me at all.

To me our checkoff dollars go to promote the product i try to sell and profit from it. Is the program perfect? I'd say no and we all need to look for ways to improve it. But the highway in California sends my beef to Los Angeles even if i never visit the place. Our check-off dollars keep beef in the consumers wheelhouse thanks to advertising. The packers should be proactive enough to understand we supply them with the live cattle that keeps them in business and we have to see that the gigantic distribution, feeding, slaughter and shipping network takes support from us to give us a marketplace to sell our cattle to. I sell most of my beef direct to folks who want local, ranch raised beef. I guess i could argue that the checkoff hardly benefits me at all. But magazine ads, school programs and other checkoff funded proactive ideas send people my way too. Lets work together to improve the checkoff program but i see no need to destroy it and start over. :D

Leanin H: I don't have a problem with my tax dollars being used for infrastructure, public service employees, education, etc… I do have a problem with my checkoff dollars paying for expenses that the retailers/packers should be paying for themselves. That is my belief. Why should I be forced to fund programs that I do not believe in?
 
Faster horses said:
mytwocents said:
Soapweed said:
Any cattle producer who thinks they only sell "cattle" and not BEEF is only fooling themselves. We all need to raise our cattle with the ultimate product of BEEF in mind. This includes gentle low stress handling of livestock, vaccinations in the neck, proper nutrition, and many other aspects that go with the business. What is good for BEEF promotion has a very direct effect on the value of cattle that ranchers produce.

Soapweed:
As far as how we raise cattle, it sounds like you're talking about the "Beef Quality Assurance" program - which is one program that actually is directed towards live cattle and the rancher. Can you tell me any other (check off funded) programs that are directed towards live cattle that benefit the rancher directly? Yes, I agree that we need to raise our cattle with the end product in mind. Yet, I don't believe it's my job to promote the end product. It's my job to raise my live cattle to the best of my ability. It's the packers and retailers job to promote THEIR end product, beef. They would certainly like for us to be brainwashed into believing that "we are all in this together" but we are not. They don't help me pay any of my operating expenses. Why am I forced to fund a part of theirs?

Do you believe that if we didn't have the beef check off promoting market development, new beef product development, food science research, product-enhancement research, product merchandising, etc… and all of the many other programs that benefit the retailers/packers that they would simply stop selling beef or that their sales of beef would decline? I believe if we stopped funding all of these programs FOR THEM that they would have to start funding them for themselves in order to promote THEIR product - all by themselves. I'd sure be willing to end the checkoff to give my theory a try.

My response to this is, "If we don't care, who does?
Sometimes ya just gotta step up to the plate. And I can tell you that
before the beef checkoff, no money was spent with women's magazines
and the magazines gave beef a bad name. Remember that? After beef
checkoff funds came to them in the form of advertising, beef
was promoted by them in a more postive manner. And they ran beef recipes
on their own which hadn't been done AND they interviews movie stars who
ate beef, not just ran articles on movie stars who were vegatarians.
Oh, yeah, there has been a lot of good press due to the beef checkoff
spending $$$ with them. Sorry, but that's how it works.

Faster Horses: If we don't care..who does? The retailers/packers, that's who. I'm not arguing about whether these different checkoff funded programs do a good job to promote beef or not. I'm saying that I don't want to foot the bill for it. The retailers/packers can foot their own bill. We producers already assume enough of the costs, risks, labor in raising live cattle. Thanks to many of these checkoff funded programs we also willingly and foolishly take on the extra costs of promoting, advertising, researching, educating, etc. the benefits of beef. I've already "promoted" my product (live cattle) to my buyers. Let the retailers/packers promote their product (beef) to their buyers.
 
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mytwocents said:
Soapweed said:
mytwocents said:
Soapweed:
As far as how we raise cattle, it sounds like you're talking about the "Beef Quality Assurance" program - which is one program that actually is directed towards live cattle and the rancher. Can you tell me any other (check off funded) programs that are directed towards live cattle that benefit the rancher directly? Yes, I agree that we need to raise our cattle with the end product in mind. Yet, I don't believe it's my job to promote the end product. It's my job to raise my live cattle to the best of my ability. It's the packers and retailers job to promote THEIR end product, beef. They would certainly like for us to be brainwashed into believing that "we are all in this together" but we are not. They don't help me pay any of my operating expenses. Why am I forced to fund a part of theirs?

Do you believe that if we didn't have the beef check off promoting market development, new beef product development, food science research, product-enhancement research, product merchandising, etc… and all of the many other programs that benefit the retailers/packers that they would simply stop selling beef or that their sales of beef would decline? I believe if we stopped funding all of these programs FOR THEM that they would have to start funding them for themselves in order to promote THEIR product - all by themselves. I'd sure be willing to end the checkoff to give my theory a try.

We are all "in it together." The more the packers and retailers make, the more they can afford to pay us for our cattle.

Soapweed: The only way I see us being "in it together" is if we happen to own shares of stocks in these retailing/packing companies/corporations. Yes, I have heard of the "trickle-down" theory, but I have yet to experience it.

If you think the "big bad evil packing/retail corporations" are making all the money, invest in their stocks. I for one am thankful for the packers and retailers. Ranching is enough work in itself that I don't also want to have to butcher and market the beef that I raise. The packers and retailers do a fine job of that part of the business, and yes, we are all in it together. I don't have a marketable product without them, and they wouldn't have anything to eventually sell if it wasn't for cattle raisers like me.
 
Soapweed wrote:
If you think the "big bad evil packing/retail corporations" are making all the money, invest in their stocks. I for one am thankful for the packers and retailers. Ranching is enough work in itself that I don't also want to have to butcher and market the beef that I raise. The packers and retailers do a fine job of that part of the business, and yes, we are all in it together. I don't have a marketable product without them, and they wouldn't have anything to eventually sell if it wasn't for cattle raisers like me.

My response:
Soapweed, It's not an issue of them making money, not being thankful we have packers and retailers in this country, etc. That's not the point. The grocery stores, restaurants, packing plants were all here long before the checkoff. Do you honestly believe that if we didn't pay for THEIR promotional, advertising, education, research of beef, etc that they wouldn't buy our cattle anymore and we'd be stuck butchering them ourselves? That they would all shut down and consumers would have no beef to eat? Hardly. You wrote that you don't want to be stuck marketing the beef that you raise. (Technically, you don't raise beef. I didn't go out this morning to my pasture to check on my slabs of beef, but live cattle.)But, my point is this: "You ARE marketing the beef." That is not your job. That is their job. We already marketed our cattle when we sold them. We don't need to follow that animal down the chain and keep paying costs on it once it leaves the ranch and we no longer own it. We did our part. Let them do theirs and market THEIR product for themselves. Believe me, they'll pick up their slack once we let go of the reins.
 
mytwocents said:
Soapweed wrote:
If you think the "big bad evil packing/retail corporations" are making all the money, invest in their stocks. I for one am thankful for the packers and retailers. Ranching is enough work in itself that I don't also want to have to butcher and market the beef that I raise. The packers and retailers do a fine job of that part of the business, and yes, we are all in it together. I don't have a marketable product without them, and they wouldn't have anything to eventually sell if it wasn't for cattle raisers like me.

My response:
Soapweed, It's not an issue of them making money, not being thankful we have packers and retailers in this country, etc. That's not the point. The grocery stores, restaurants, packing plants were all here long before the checkoff. Do you honestly believe that if we didn't pay for THEIR promotional, advertising, education, research of beef, etc that they wouldn't buy our cattle anymore and we'd be stuck butchering them ourselves? That they would all shut down and consumers would have no beef to eat? Hardly. You wrote that you don't want to be stuck marketing the beef that you raise. (Technically, you don't raise beef. I didn't go out this morning to my pasture to check on my slabs of beef, but live cattle.)But, my point is this: "You ARE marketing the beef." That is not your job. That is their job. We already marketed our cattle when we sold them. We don't need to follow that animal down the chain and keep paying costs on it once it leaves the ranch and we no longer own it. We did our part. Let them do theirs and market THEIR product for themselves. Believe me, they'll pick up their slack once we let go of the reins.

Mytwocents, I didn't give the proverbial penny for your thoughts, but thanks for giving them to me anyway. :wink:

Back to the subject at hand--to my way of thinking, the dollar per head Beef Check-off doesn't amount to very much money. As a BEEF producer (which I am) I don't begrudge paying this small payment for advertising. If it didn't do any good at all, the cost is minimal enough to hardly matter. Since it does do a marvelous job of advertising BEEF, it is some of the best investment for my money that I spend each year.
 
Here's a couple of examples of checkoff funded programs that are doing the job that retailers/packers should be doing for themselves:

"Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef."

"The Beef Innovations Group, which is funded by The Beef Checkoff, consists of an impressive line-up of industry experts that include: meat scientists, food scientists, product developers, chefs, consumer research specialists, packaging specialists, and marketers. Our purpose is to act as a catalyst for innovation and for successful new product launches into the market. The Beef Innovations Group doesn't manufacturer or sell any products, rather, we rely on, and work directly with consumer product manufacturers, packers, and processors that need beef expertise and assistance within the "new product development process" to achieve our goals. Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market."
 
mytwocents said:
Here's a couple of examples of checkoff funded programs that are doing the job that retailers/packers should be doing for themselves:

"Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef."

"The Beef Innovations Group, which is funded by The Beef Checkoff, consists of an impressive line-up of industry experts that include: meat scientists, food scientists, product developers, chefs, consumer research specialists, packaging specialists, and marketers. Our purpose is to act as a catalyst for innovation and for successful new product launches into the market. The Beef Innovations Group doesn't manufacturer or sell any products, rather, we rely on, and work directly with consumer product manufacturers, packers, and processors that need beef expertise and assistance within the "new product development process" to achieve our goals. Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market."

What can it possibly hurt for Check-Off dollars to create more demand for BEEF? The more BEEF that the food purveyors can sell, the more demand there will be for our cattle.
 
mytwocents,
Ya gotta realize who we market to. Over 80% of the folks in this country are more than 3 generations removed from farming and ranching. They are city people that don't have the perspective us rural folks do. They need to know where their beef comes from, the process that takes place to get it from pasture to fork, the safety net involved, the human factor and many other things you and i take for granted. They need to have "experts" vouch for taste and preparation and saftey. They need a lot of things and the programs you have mentioned all benefit them buying more beef. Does it help the packers? Sure! And it helps me as well. My checkoff dollars expand out to teach and lure new and old consumers alike. Which in turn drives demand and makes my product worth more.
 
mytwocents, I fear you have been victimized by those who want to 'divide and conquer cattle producers!

Those people are inside our own segment of the cattle/beef production industry and ourside it (HSUS and their allies, for instance).

You apparently do not know that Beef checkoff leaders have been able to get packers, retailers and others to partner with us (often many times the money the checkoff puts into a project!) to; first, talk to consumers and find out what they do and don't like about beef, and what they DO like about it.

All those programs you do NOT like were chosen by CATTLE PRODUCERS who serve on checkoff committees, from the state level to the national level (CBB & Federation of State Beef Council members) and they had to be approved by the CBB before contracts were approved to do the work.

The Beef Checkoff can ONLY do what is allowed in the law creating it. The CATTLE PRODUCER who worked to get that law passed didn't want a lot or 'reinvention of the wheel' so to speak, at the live cattle level. And the goal was to entice CONSUMERS to eat more beef at a time when national consumption was at less than two ounces per day and too many people, including our own national government and health professionals were blaming beef for health problems. So, money was directed to help solve those problems.........and has been seeing some interesting results since we have found the science behind the FACT that beef is a very healthful product.

IMO we really do need to do more to inform producers of the how and why of checkoff spending, tho I really hate that fact! The money spent for that could be better spent with consumer information AND worse, too many producers who read that information in ag magazines and such COMPLAIN "that money is just spent talking to ourselves AND to 'tail up' those magazines". The checkoff leaders can't win for losing with some of our own ag organizations, thankfully it's only a very few of them, tho.

Why shouldn't every beef producer find the answers for themselves since it is as simple as talking to your own state Beef Council director or the several cattle producer members of those boards. Every Ag organization in most states has seats on that board. ALL can attend the meetings and voice opinions and ask questions. Many state Ag Departments are also able to answer questions. CBB and NCBA are as close as your computer!

FTR. the MANY businesses working with the beef checkoff and doing those things you think seem to benefit ONLY businesses already named in this thread really do put a lot of their own money into Beef Checkoff projects that have had measureable results with consumers.

Some continue to deny the facts, but independent research does show the value added to LIVE Cattle prices due to the Beef Checkoff. Last I checked, it was over a five to one return on our one dollar investment.

mrj
 
I don't like ANY CHECKOFFS I have raised both cattle and hogs for almost 5 decades and have paid into all the checkoffs imposed and what has happend - - - all the packing houses within several hundred miles have closed and as such it is impossible to make money raising hogs in this area unless you are under contract to one of the big packers - - - if not they will not purchase your product!

I hope I am wrong but I can see the day the packers will take over cattle much like they have poultry and hogs and they will use our check off dollars to help pave the way!

I will vote against any check off - - - if the product has value then let the marketplace decide!
 
Soapweed said:
mytwocents said:
Soapweed wrote:
If you think the "big bad evil packing/retail corporations" are making all the money, invest in their stocks. I for one am thankful for the packers and retailers. Ranching is enough work in itself that I don't also want to have to butcher and market the beef that I raise. The packers and retailers do a fine job of that part of the business, and yes, we are all in it together. I don't have a marketable product without them, and they wouldn't have anything to eventually sell if it wasn't for cattle raisers like me.

My response:
Soapweed, It's not an issue of them making money, not being thankful we have packers and retailers in this country, etc. That's not the point. The grocery stores, restaurants, packing plants were all here long before the checkoff. Do you honestly believe that if we didn't pay for THEIR promotional, advertising, education, research of beef, etc that they wouldn't buy our cattle anymore and we'd be stuck butchering them ourselves? That they would all shut down and consumers would have no beef to eat? Hardly. You wrote that you don't want to be stuck marketing the beef that you raise. (Technically, you don't raise beef. I didn't go out this morning to my pasture to check on my slabs of beef, but live cattle.)But, my point is this: "You ARE marketing the beef." That is not your job. That is their job. We already marketed our cattle when we sold them. We don't need to follow that animal down the chain and keep paying costs on it once it leaves the ranch and we no longer own it. We did our part. Let them do theirs and market THEIR product for themselves. Believe me, they'll pick up their slack once we let go of the reins.

Mytwocents, I didn't give the proverbial penny for your thoughts, but thanks for giving them to me anyway. :wink:your welcome - anytime! :wink:

Back to the subject at hand--to my way of thinking, the dollar per head Beef Check-off doesn't amount to very much money. As a BEEF producer (which I am) I don't begrudge paying this small payment for advertising. If it didn't do any good at all, the cost is minimal enough to hardly matter. Since it does do a marvelous job of advertising BEEF, it is some of the best investment for my money that I spend each year.


Soapweed: You're right, individually it doesn't amount to much – but collectively it amounts to alot of money - and with money comes power and corruption. You believe in following your cattle, excuse me, your BEEF - from the ranch to the plate and that you are responsible for all of the promotional costs in doing so. I don't share those beliefs, yet I am forced to join you in yours. It's a matter of principle.
 
leanin' H said:
mytwocents,
Ya gotta realize who we market to. Over 80% of the folks in this country are more than 3 generations removed from farming and ranching. They are city people that don't have the perspective us rural folks do. They need to know where their beef comes from, the process that takes place to get it from pasture to fork, the safety net involved, the human factor and many other things you and i take for granted. They need to have "experts" vouch for taste and preparation and saftey. They need a lot of things and the programs you have mentioned all benefit them buying more beef. Does it help the packers? Sure! And it helps me as well. My checkoff dollars expand out to teach and lure new and old consumers alike. Which in turn drives demand and makes my product worth more.

Leanin H:I understand your point of view. I just don't agree with it. I believe that the grocery stores, restaurants, packing plants are responsible for those costs. We are competing with them for our share of the money on the same commodity. They are not my allies. You folks can sit in a circle holding hands with them, singing "Kum By Yah" if you'd like, but count me out.
 
mytwocents said:
leanin' H said:
mytwocents,
Ya gotta realize who we market to. Over 80% of the folks in this country are more than 3 generations removed from farming and ranching. They are city people that don't have the perspective us rural folks do. They need to know where their beef comes from, the process that takes place to get it from pasture to fork, the safety net involved, the human factor and many other things you and i take for granted. They need to have "experts" vouch for taste and preparation and saftey. They need a lot of things and the programs you have mentioned all benefit them buying more beef. Does it help the packers? Sure! And it helps me as well. My checkoff dollars expand out to teach and lure new and old consumers alike. Which in turn drives demand and makes my product worth more.

Leanin H:I understand your point of view. I just don't agree with it. I believe that the grocery stores, restaurants, packing plants are responsible for those costs. We are competing with them for our share of the money on the same commodity. They are not my allies. You folks can sit in a circle holding hands with them, singing "Kum By Yah" if you'd like, but count me out.

We probably are closer to agreement than we think! :D I think the system needs some tweaking and i think we can't blindly sit back and allow others to spend our money without our input. But if folks like us don't get involved and stay involved, we won't have voices in shaping the future of the checkoff as we see what worked and didnt in the past. Believe me, i won't be sitting in any circle holding hands or singing. But blowing it up or doing away with the checkoff will have DIRECT ECONOMIC EFFECTS at my small operation and the bigger ones as well. That's my story and i'm sticking to it! :lol: :wink:
 
1.
mrj said:
mytwocents, I fear you have been victimized by those who want to 'divide and conquer cattle producers!

2.Those people are inside our own segment of the cattle/beef production industry and ourside it (HSUS and their allies, for instance).

3.You apparently do not know that Beef checkoff leaders have been able to get packers, retailers and others to partner with us (often many times the money the checkoff puts into a project!) to; first, talk to consumers and find out what they do and don't like about beef, and what they DO like about it.

4.All those programs you do NOT like were chosen by CATTLE PRODUCERS who serve on checkoff committees, from the state level to the national level (CBB & Federation of State Beef Council members) and they had to be approved by the CBB before contracts were approved to do the work.

5.The Beef Checkoff can ONLY do what is allowed in the law creating it. The CATTLE PRODUCER who worked to get that law passed didn't want a lot or 'reinvention of the wheel' so to speak, at the live cattle level. And the goal was to entice CONSUMERS to eat more beef at a time when national consumption was at less than two ounces per day and too many people, including our own national government and health professionals were blaming beef for health problems. So, money was directed to help solve those problems.........and has been seeing some interesting results since we have found the science behind the FACT that beef is a very healthful product.

6.IMO we really do need to do more to inform producers of the how and why of checkoff spending, tho I really hate that fact! The money spent for that could be better spent with consumer information AND worse, too many producers who read that information in ag magazines and such COMPLAIN "that money is just spent talking to ourselves AND to 'tail up' those magazines". The checkoff leaders can't win for losing with some of our own ag organizations, thankfully it's only a very few of them, tho.

7.Why shouldn't every beef producer find the answers for themselves since it is as simple as talking to your own state Beef Council director or the several cattle producer members of those boards. Every Ag organization in most states has seats on that board. ALL can attend the meetings and voice opinions and ask questions. Many state Ag Departments are also able to answer questions. CBB and NCBA are as close as your computer!

8.FTR. the MANY businesses working with the beef checkoff and doing those things you think seem to benefit ONLY businesses already named in this thread really do put a lot of their own money into Beef Checkoff projects that have had measureable results with consumers.

9.Some continue to deny the facts, but independent research does show the value added to LIVE Cattle prices due to the Beef Checkoff. Last I checked, it was over a five to one return on our one dollar investment.

mrj

mrj:
1. Victimized? Come to think of it, I do feel screwed without my consent.
Heck, we've been divided since the beginning. I don't think one can find a more independent, stubborn group of folks than us ranchers. That's both good and bad.

2. :shock:

3. I'm aware of this. Of course they're willing to partner with us when we're providing them with all of these check off funded resources.

4. Aw…yes, the good 'ol boys club…. :cboy:
Where the consensus of the day at the meetings goes towards whoever bought the most rounds the night before… :drink:
OK, not fair for me to stereo-type…but if the shoe fits…and the shoe does fit some.

5. Are you 100% positive that the check off can ONLY do what is allowed in the law creating it?

6. It shouldn't cost much at all to tell producers everything our check off is doing for us. Have a staff member spend part of a day on the website creating a new, SIMPLE, COMMON SENSE page, describing in detail everything the check off does and how much that particular program costs us. Don't baffle us with bs. Keep it simple.

Yes, I recall reading a lot of check off advertising in magazines geared towards the producer which was a waste of our money. In fact, back when the LMA was gathering signatures for the check off reform (of which I signed) I recall seeing many ads advertising the check off to us ranchers; telling us to keep the check off and how wonderful it was. I called several of these magazines back then to ask how much these ads cost. I was shocked. I don't recall the exact amount now, but I do remember one magazine with a full page ad was in the 5 figure range. I would really like to know how much of our money was wasted back then promoting our check off to us. :x

7. Yes, we should all find the answers for ourselves… and listen to those with opposing views, as well, to gain more insight on the issues. As far as voicing opinions and asking questions…it's not as easy as that I've heard. I've heard of those at meetings not being acknowledged if they have an opposing view. Majority rules I guess, but seems many things decided upon are not in the ranchers' best interest. Just like politics, have to get more of those with integrity and common sense in, that can't be influenced or easily swayed to go against what is right.

8. I would certainly hope that these businesses are putting in some of their own money – otherwise we're bigger fools than originally thought.

9. I don't put much stock in "independent" research. I also don't put any stock in the surveys saying what percentage of ranchers support the check off.

I'm not arguing about whether or not the check off has done all of these things. I'm saying: what would happen if the retailers/packers paid for all of their promotional costs, etc. instead? Would the results be the same if they spent their money and resources towards all of that – rather then them spending ours?
 
One thing that seems to have been forgotten here is, we are talking
about $1 per head.
That seems like a pretty small investment to me
for the return we get. And now, when calf prices are as high as they are,
the ratio is even more in our favor.

I think your mind has been made up and nothing we say isn't going to change it, mytwocents. You have already discounted the research done
to show the return on the dollar beef producers realize from the checkoff.
Too bad the checkoff is set up so that you have to pay
that darn dollar/head. :cry: It used to be that you could send in a form at the end of the year and get your money back...not sure if that applies any
longer.

You know, collectively we can do more good promoting beef than any of
us can do on a individual basis.

I hope you aren't losing any sleep over this. :D
 
leanin' H said:
mytwocents said:
leanin' H said:
mytwocents,
Ya gotta realize who we market to. Over 80% of the folks in this country are more than 3 generations removed from farming and ranching. They are city people that don't have the perspective us rural folks do. They need to know where their beef comes from, the process that takes place to get it from pasture to fork, the safety net involved, the human factor and many other things you and i take for granted. They need to have "experts" vouch for taste and preparation and saftey. They need a lot of things and the programs you have mentioned all benefit them buying more beef. Does it help the packers? Sure! And it helps me as well. My checkoff dollars expand out to teach and lure new and old consumers alike. Which in turn drives demand and makes my product worth more.

Leanin H:I understand your point of view. I just don't agree with it. I believe that the grocery stores, restaurants, packing plants are responsible for those costs. We are competing with them for our share of the money on the same commodity. They are not my allies. You folks can sit in a circle holding hands with them, singing "Kum By Yah" if you'd like, but count me out.

We probably are closer to agreement than we think! :D I think the system needs some tweaking and i think we can't blindly sit back and allow others to spend our money without our input. But if folks like us don't get involved and stay involved, we won't have voices in shaping the future of the checkoff as we see what worked and didnt in the past. Believe me, i won't be sitting in any circle holding hands or singing. But blowing it up or doing away with the checkoff will have DIRECT ECONOMIC EFFECTS at my small operation and the bigger ones as well. That's my story and i'm sticking to it! :lol: :wink:

leanin' H:Well, sounds like we can agree to disagree on some things and probably agree on a few others. I understand how if I'm stuck with something I don't like (check off) I have to play the hand I'm dealt… until I get a better hand.. :wink: and we have to try to be involved and make the positive changes that we can. But it's not as simple as it sounds. Seems to me most of the real ranchers are unable to be involved as much as they'd like. Their voices go unheard because they are too busy ranching! Many, simply don't have the time, nor the money to run around to all of the meetings and what-not, so it is left up to the ones that do have the time, have hired help to take care of things at the ranch, and can afford to be actively involved. "The decisions are made by those who show up." Unfortunately, those that show up aren't all ranchers and don't always make the right decisions for the rest of us.
 
FH, after the Beef Checkoff was voted in, the ability to get back your money ended. For the very good reason that small producers felt the biggest ones would get their money back and yet benefit from the work
"the rest of us" do.

I think I can understand those who are opposed to ALL checkoff plans, since there were some that did all of what people falsely accuse the Beef Checkoff of doing.

However, the Beef Checkoff law was designed to be very difficult to 'take over' by anyone.

For the record, hard as many of us have worked to get it, keep it healthy, and inclusive of all, I can see how a system with only members who are favorable and supportive might be better and let 'grumblers' and 'strong individualists' figure out their own system without the beef checkoff.


For 'mytwocents', I'm sorry you are unhappy with the checkoff. You seem unwilling to believe those who have been involved and/or interested enough to learn about the Beef Checkoff.

I do believe some of your counterpoints to my earlier post deserve answers, so: #1. There was a vote and the beef checkoff passed by a substantial margin to become law.

#2. And there are some cattle and auction organizations who pettitioned to end it and were found to have enticed signers with 'prizes', so it was thrown out; then they tried a lawsuit and lost, recently they tried a form of espionage and that was discovered, now some of the same people are working with HSUS, (a group who proudly dupes unwitting folks with sad pictures into donating to supposedly save animals, but in reality the money supports salaries and pensions of a few at the top) AND who conducts surreptitious attacks on animal farms and ranches to file lawsuits in an attempt to damage NCBA, apparently believing that will end the beef checkoff.



#3. & 8. You seem not to understand that those outside groups which partner on beef checkoff projects often contribute very substantially, to the point that without them, projects would be impossible.

#4. Your 'shoe' does NOT fit the majority, if any, of the people my family has seen over the years, especially more recent years, among those who work darn hard to make the checkoff serve cattle producers! Yes, I have been with groups who were having fun with people from many segments of the cattle/beef industry, and I seriously doubt anyone has put pressure on any cattle producer member of a committee or CBB of Federation rep. to change any vote, or vote for 'their' pet project. If you aren't there and see it for yourself, just maybe you are being sold a bill of goods by someone who either has a personal axe to grind, or who sees 'evil' just walking by a group of people laughing and talking with a glass of something that looks suspiciously like alcohol in hand. I can comfortably state that there are MANY who do not drink alcohol. ALSO, many projects, possibly most, originate with state cattlemen and women.

For the record, CBB members are limited to two three year terms. There are representatives of many, if not all, cattle organizations. In SD it is 8 different groups, not all favoring NCBA, either! The bad thing about the CBB is that there have recently been too many political appointments when the people nominated by the state cattle producers was passed over and someone else was named to the position. I believe I'm correct in stating in SD that has happened only when, nationally, Democrats have been in power. That is not what those who worked so hard to get a national beef checkoff wanted! Lots of those old cowboys and CowBelles groups must be rotating pretty restlessly these days!

#5. Yes, I am certain the checkoff law is followed, with the exception of above re. appointments to the CBB. But the work of the checkoff is according to rules. But since you believe it isn't, would you please share your info so the problem can be corrected?

#6. Does your state have that "new, SIMPLE, COMMON SENSE page"? Have you asked for it?

When you asked the price of those ads, did you also ask who paid for them? I happen to know some of those ads were sponsored by individuals or groups of them who believed in the checkoff enough to put some of their own money into defending it! There is a limit to what can be spent for producer information, and while I don't know what it is, I doubt it is exceeded.

#7. I've heard dissenting opinions, in fact there have been times when it hasn't been easy to maintain Roberts Rules of Order for meetings! If dissent cannot be made with civility, I don't want any part of it. For the record, not all votes are unanimous. Changes are made when majority rule dictates at NCBA meetings and people ARE heard when they don't agree. you believing something is not in your best interest does not mean a large number of other ranchers feel the way you do. I do not always agree with the majority, either. That is civil society at work, isn't it? Consider the alternative. I belive we have seen some of that in action in politics and the mobs in the streets the past couple of years. I sure don't like that form of 'discussion'!!!!

Another 'for the record' we have been quite active in NCBA and predecessor organizations. We have often found the people at the meetings to be some of the finest, in the best of real 'cowboy tradition', whether they wore a hat or not, of people know anywhere! And we enjoy people and meeting new friends, not from any official position. I do not believe we are easily fooled by people, after having years of training in recognizing both good character and the other end of the spectrum, by some rather stern elders in our families! We have been blessed to be able to attend meetings by families who filled in at home......sort of counters the less fun aspects of a close family business....for all our 55 years of married life and ranch partnership. It as been a rare opportunity we fully appreciate.

#9. I'm sorryyou don't believe independent researchers and surveys. They can be a valuable tool in determining direction for a checkoff, an association, or a business. Finding the ones that are highly respected makes a difference, I'm sure.

We could just belly ache and complain about consumers not learning how to properly cook the old style beef we were producing, and some still do, but what does that help? May make us feel better, or work us up to a real tantrum, but sure doesn't sell cattle for more money!

We are raising more pounds of beef than ever with fewer cows. That gives us a better chance to be profitable. It cut our 'carbon footprint' which gives us ammunition against 'Eco-Freakos', and the beef is of higher quality for those who work at it.

There probably are people with expertise to tell us which project of beef checkoff, or fewer, or better quality cows producing calves that weigh more, or 'new' cuts of beef (love any of those I've tried!!!), or better food safety from farm to consumer make ranchers the most money, but you and many others probably would refuse to believe that, either.

mrj
 
Faster horses said:
One thing that seems to have been forgotten here is, we are talking
about $1 per head.
That seems like a pretty small investment to me
for the return we get. And now, when calf prices are as high as they are,
the ratio is even more in our favor.

I think your mind has been made up and nothing we say isn't going to change it, mytwocents. You have already discounted the research done
to show the return on the dollar beef producers realize from the checkoff.
Too bad the checkoff is set up so that you have to pay
that darn dollar/head. :cry: It used to be that you could send in a form at the end of the year and get your money back...not sure if that applies any
longer.

You know, collectively we can do more good promoting beef than any of
us can do on a individual basis.

I hope you aren't losing any sleep over this. :D

FH: No, the dollar per head has not gone forgotten. The point I was trying to make was: I'm not arguing about whether these different check off funded programs do a good job to promote beef or not. I'm saying that I don't want to foot the bill for it. The retailers/packers can foot their own bill. We producers already assume enough of the costs, risks, labor in raising live cattle. Thanks to many of these check off funded programs we also willingly and foolishly take on the extra costs of promoting, advertising, researching, educating, etc. the benefits of beef. I've already "promoted" my product (live cattle) to my buyers. Let the retailers/packers promote their product (beef) to their buyers. Not to mention, I don't care to pay one red cent towards promoting foreign beef that is mixed in with US beef- which is an issue that opens up a whole new can of worms.

As far as discounting research, I probably should've spent more time explaining that. I'm just skeptical of any of it- even if it's for something I'm in favor of, until I can verify the group doing the research, etc. and one doesn't always have time for that - so I try to take it at face value until I learn more.

It takes more than this to cause me to lose sleep. I responded with my opinion on an issue. I didn't try to change anyone else's mind, but seems a lot of effort has gone into trying to change mine.
 

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