Great idea- only question I have is will it be marketed in all areas of the country  nationwide and what will the additional cost be?-- My daughter is a single parent mother and has a very limited income- can she afford to buy my grandkids hamburger or beef that she knows is from the US and she feels is of less risk than Canadian?  I have no problem with branded programs- seen several come and go in our area, but they priced  ($30 steaks and $5 a lb hamburger) themselves out of existence because of the limited quanitity of cattle they could handle, the small (very upperclass) regional areas they targeted and the distance to their markets.....

Personally I have always felt that many of the branded programs was a bourgeois concept, especially since the Canadian BSE issue-- let the rich buy safe US beef, but the peasants can take their chances.... From what I'm hearing from some in the courtroom, that was the feeling that Judge Cebull left them with too- some felt that if another injunction was filed, he or the courts would shut down the whole border imports until the products are labeled.....