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Walmart's beef in Japan

Sandhusker

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TOKYO (AP) - U.S. Ambassador Thomas Schieffer ate free samples of U.S. beef Thursday at the first major Japanese supermarket to sell the meat after the lifting of a nearly three-year ban over worries about possible health hazards.



Thomas Schieffer, the U.S. ambassador to Japan, buys American beef Thursday at a Tokyo supermarket."I've been waiting all week to come out here," he said before purchasing steaks for his wife and himself at Seiyu, a supermarket chain owned by Wal-Mart Stores Inc.

Schieffer visited the Tokyo store with Seiyu Chief Executive Ed Kolodzieski, who also ate some of the beef for sale in the meat section, decorated with tiny American flags.

The return of U.S. beef at Seiyu came before the resumption of sales Saturday at 20 Seiyu stores in the region near Tokyo.

Japan banned U.S. beef imports in December 2003 after the first case of mad cow disease in the United States.

The ban was eased in December 2005 but tightened again the next month after prohibited spinal bones were found in a veal shipment.

Tokyo eased the restrictions again in July last year but allows meat only from cows aged 20 months or younger. Japan also limits imports to beef that has been through stringent checks at selected U.S. processing plants.

Seiyu Ltd., 51 percent owned by Bentonville, Ark.-based Wal-Mart, is the first major Japanese retail chain to start selling U.S. beef. Seiyu operates about 400 stores here.

Other major chains have kept U.S. beef off their shelves, choosing instead to sell Japanese and Australian beef.

Aeon Co., Japan's biggest supermarket chain, has no plans to resume selling U.S. beef, said company spokeswoman Kaori Watanabe.

"We are being cautious because we must consider how customers will be able to shop at our stores without worries," she said.

Kolodzieski said the beef at the Seiyu stores is safe because special inspectors were sent to check on its quality.

"Our customers can come and find this terrific product from the United States," Kolodzieski said.

Imported U.S. beef is also far cheaper than Japanese beef. At Seiyu, American beef chuck for steaks cost $2.53 for 100 grams, or 3.5 ounces, according to the company. The same weight of domestic sirloin steak sells for about $9.15. There was no identical beef products available to compare prices directly.

Aside from Seiyu, a few other businesses have started selling U.S. beef here, including the five Costco stores run by the Japanese unit of U.S. warehouse retailer Costco Wholesale Corp.

It is also being served in a popular beef bowl dish at fast-food chain Yoshinoya D&C Co.

Schieffer urged Japan to raise the cutoff age of cattle to 30 months. The 30-month level is a global standard observed by most other countries, Schieffer said.

A Japanese government spokesman defended the 20-month limit.

"We have this bilateral agreement," Hiroshi Suzuki said. "The Japanese government is responsible for making sure that the safety and security of the national diet will be maintained."

Not everyone is convinced. Japanese consumers are renowned for being finicky about food quality and safety.

"I would never buy it. There are doubts about its safety," said Kurako Komine, 55, a clerical worker shopping at Seiyu, referring to U.S. beef. "I think it's an insult to Japanese people."
She appeared to reflect widespread sentiments, and hardly any shoppers even came near the U.S. meat section.


Agman, " They want our beef and will scramble for it as soon as it is made available".
 
"I would never buy it. There are doubts about its safety," said Kurako Komine, 55, a clerical worker shopping at Seiyu, referring to U.S. beef. "I think it's an insult to Japanese people."
She appeared to reflect widespread sentiments, and hardly any shoppers even came near the U.S. meat section.

But I thought labeling your orgin of beef would not work. I thought price would drive the purchase. :roll: :roll: :roll:
 
ranch hand said:
"I would never buy it. There are doubts about its safety," said Kurako Komine, 55, a clerical worker shopping at Seiyu, referring to U.S. beef. "I think it's an insult to Japanese people."
She appeared to reflect widespread sentiments, and hardly any shoppers even came near the U.S. meat section.

But I thought labeling your orgin of beef would not work. I thought price would drive the purchase. :roll: :roll: :roll:

That is right, people are finding that factors other than price have value also. In this case it is the perception of safety and the perception of a USDA cover up for big business, despite all the garbage the OIE puts out with their changing standards. They recognize that the OIE changes are the result of political pressure and not "sound science".
 
First, a sample of annecdotes is not data.

Second, the checkoff money should explain a few things to Asian consumers - we're fighting misinformation again.

Not so many years ago, the government in Japan was telling consumers that US rice would make people fat - a little truth on jap beef is in order.
 
This story and some posts demonstrate yet again the sad fact that "perception", which often leads to acceptance as fact things which are in fact far from factual; and "rumor", the more damning and untrue the better in the eyes of some people, often overtake truth and fact........for a while.

The MEF, funded in part with Beef Checkoff $$$ is working diligently to get the FACTS regarding US beef to the Japanese people.

Japan politics is playing a big role in propaganda against US beef.

US beef IS selling in Japan, isn't it? Obviously not at levels some of us would like, but selling, never mind what some would have us believe.

MRJ
 
MRJ, "US beef IS selling in Japan, isn't it?"

"She appeared to reflect widespread sentiments, and hardly any shoppers even came near the U.S. meat section."
 
"She appeared to reflect widespread sentiments, and hardly any shoppers even came near the U.S. meat section."

Like Brad said, this isn't data. This is one reporters statement.
 
Richard Doolittle said:
"She appeared to reflect widespread sentiments, and hardly any shoppers even came near the U.S. meat section."

Like Brad said, this isn't data. This is one reporters statement.

That's all we've got thanks to the USDA going against their own "sound science" mantra and getting us in a deal where we can't ship enough over there to even gauge the market. We used to ship 20,000T a month. We ship what, 3000, 4000T now? That's the data that counts.
 
Richard Doolittle said:
"...and hardly any shoppers even came near the U.S. meat section."

Richard, all beef coming into the USA has to follow 'equivalent' USDA protocol (whether that happens is another debate). This requirement is for consumer protect and consumer confidence. Would you not expect the Japanese consumer to want their protocol followed for the same reasons? If you were going to sell beef to the Japanese consumers, wouldn't you think they would be more likely to buy your product if you followed their protocol?

I just don't get the mentality of the people in this industry in charge of selling beef..."this is what we produce, take it or leave it". Little wonder that beef consumption has declined or been stagnant for the last 30 years!
 
RobertMac said:
I just don't get the mentality of the people in this industry in charge of selling beef..."this is what we produce, take it or leave it". Little wonder that beef consumption has declined or been stagnant for the last 30 years!

Bingo, RM. We're having a similar debate over on Agri-ville. If a customer comes to me and wants 3 legged cow meat, I'll patiently explain how 3 legged cow meat isn't going to be better or safer than good ol' 4 legged cow meat. If, at the end of my explanation, they still want 3 legged cow meat and are willing to pay the premiums for it, then as a producer I'm gonna give 'em 3 legged cow meat.

This isn't rocket science.

Japanese consumers want BSE tested beef, whether it means anything scientific or not. So lets give it to them.

Oie.

Rod

Edit: As a side note, the theory behind testing every animal is that if prions are undetectable, then they are not of a high enough level to infect a human host with vCJD. Since there have been no _definitive_ studies to refute this science, who are we, as North Americans, to tell the Japanese that their SCIENCE is wrong? Just because the OIE says it? Just because the CCIA/USDA says it?
 
What no mention of the FACT of politics influencing government decisions......even in Japan?
No admission that Japanese government is working toward discontinuing testing for BSE????

Back when the discussion started and shipment of US beef to Japan was being negotiated, there WERE reports from JAPAMESE sources, that there were elections coming up which influenced decisions.

ALSO, they are supreme negotiators, and 'demands' are mothers milk to 'horse traders' no matter the nationality.

Though it seems doubtful to me that there are as many in Japan who are so eager to bad-mouth and second guess their political leaders, while some of you seem happiest when things are going the worst for USDA and/or US Trade Negotiations.

Do any of you in the 'anti-status quo' group have any clue how many new convenience beef products, how many methods for making beef more tender (from genetics to marinades to cutting and aging improvements), to developing special product or niche market beef cuts and how many formersly all chicken restaurants have been 'convinced' to ad beef dishes to their menu's over the past 20 years thanks to Beef Checkoff help?

FACT: neither USDA, packers, retailers, nor any real LEADERS in the cattle and beef industries, and most certainly not NCBA members and leaders has had a "this is what we produce, take it or leave it" attitude toward consumers.

The SAD FACT is, there are all too many of you here, and cattle producers in general who do not know, or worse yet; will not ADMIT that the previous statement is a fact!

MRJ

MRJ
 
MRJ, "FACT: neither USDA, packers, retailers, nor any real LEADERS in the cattle and beef industries, and most certainly not NCBA members and leaders has had a "this is what we produce, take it or leave it" attitude toward consumers."

You're halfway right, MRJ. When the USDA/AMI/NCBA refused to allow tested beef to be sold to the Japanese and demanded they change their laws to accomodate our product, they weren't saying "This is what we produce, take it or leave it" because they were also threatening trade sanctions. What they were saying was "This is our beef take it or we'll make you take it". Hell of a marketing strategy.... With LEADERS like that......
 
MRJ said:
What no mention of the FACT of politics influencing government decisions......even in Japan?
No admission that Japanese government is working toward discontinuing testing for BSE????

Back when the discussion started and shipment of US beef to Japan was being negotiated, there WERE reports from JAPAMESE sources, that there were elections coming up which influenced decisions.

ALSO, they are supreme negotiators, and 'demands' are mothers milk to 'horse traders' no matter the nationality.

Though it seems doubtful to me that there are as many in Japan who are so eager to bad-mouth and second guess their political leaders, while some of you seem happiest when things are going the worst for USDA and/or US Trade Negotiations.

Do any of you in the 'anti-status quo' group have any clue how many new convenience beef products, how many methods for making beef more tender (from genetics to marinades to cutting and aging improvements), to developing special product or niche market beef cuts and how many formersly all chicken restaurants have been 'convinced' to ad beef dishes to their menu's over the past 20 years thanks to Beef Checkoff help?

FACT: neither USDA, packers, retailers, nor any real LEADERS in the cattle and beef industries, and most certainly not NCBA members and leaders has had a "this is what we produce, take it or leave it" attitude toward consumers.

The SAD FACT is, there are all too many of you here, and cattle producers in general who do not know, or worse yet; will not ADMIT that the previous statement is a fact!

MRJ

MRJ

I don't think anyone is happy when our trade negotiators succeed. What most of us are unhappy about is the amount of their success. It hasn't matched the past, let alone grow.
 

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