pointrider
Well-known member
A couple of days ago I stopped at a Wendy's for a burger for lunch. When I received my meal, in addition to the tray liner, there was a special notice on the tray about their premium chicken sandwiches.
On Friday, October 21st, USA Today reported, "Beef costs help shrink McDonald's profit - McDonald's on Thursday reported a 6% decline in third-quarter profit as U.S. sales growth continued to slow, while its European business gained some momentum. Higher beef costs, in particular, hurt profit margins. Comparable sales - from restaurants open more than one year - were up 5.1% in Europe and 3.7% in the USA. But the U.S. market was helped by a 50% jump in sales of its Premium Chicken Sandwiches."
Do you think maybe that the premium chicken sandwiches are helping Wendy's bottom line, too? Do you believe there are others doing the same thing? Chick-fil-A (you know, the one with the cow saying, "Eat more chickin'!") is having double digit growth. Do you believe that beef will regain market share when prices go down? What's the best way to compete with chicken?
On Friday, October 21st, USA Today reported, "Beef costs help shrink McDonald's profit - McDonald's on Thursday reported a 6% decline in third-quarter profit as U.S. sales growth continued to slow, while its European business gained some momentum. Higher beef costs, in particular, hurt profit margins. Comparable sales - from restaurants open more than one year - were up 5.1% in Europe and 3.7% in the USA. But the U.S. market was helped by a 50% jump in sales of its Premium Chicken Sandwiches."
Do you think maybe that the premium chicken sandwiches are helping Wendy's bottom line, too? Do you believe there are others doing the same thing? Chick-fil-A (you know, the one with the cow saying, "Eat more chickin'!") is having double digit growth. Do you believe that beef will regain market share when prices go down? What's the best way to compete with chicken?