Sandhusker said:
cowsense said:
Sandhusker: Organic production while becoming more mainstream is still a niche marketing program as in volume comparisons to base commodity production. Increase production too much and the price premiums will rapidly erode leaving the producer with the extra cost of production. There is only a certain percentage of the consuming public that is willing or able to pay a premium for such production. My biggest gripe against organic production (and yes you can extend it to BSE tested meat) is that it specifically infers that it is a safer, more nutritious product than the the regular commodity product; a claim that often is without any scientific basis or fact!
There are a lot of inferences in a lot of products. As long as nobody is getting hurt and no product is being mis-represented, I think government needs to step aside and let a producer meets a consumer's wants. Do we need/want big brother to regulate our shopping so everything we buy is based on science? That would sure take a lot of products off the store shelves.
Tams and my disagreement was on who would pay for the tested beef. I think the obvious parallel is organic beef where the consumer pays a higher price (don't bother going to the store, Tam, you know I'm right) for the specialty product. I don't see why tested beef would be any different.
Are inferences in lots of products?........all the time. Should gov't step aside so producers can meet consumers needs?......yep. It has been proven to be a successful strategy. Do we want gov't to regulate shopping so we buy based on science?.........nope. Do these statements take products off of shelves?......All the time.
Consumers buy based on logic vs emotion. All those catchy Super Bowl ads we just watched a couple of weeks ago........100% emotion. Not a whole lot of science involved with an elephant stomping a caveman (my favorite ad).
Organic / natural beef appeals emotionally to those who buy such products. They'll pay more for it. Likewise, it costs more to produce such product. No way are these products any safer or more nutritious. The consumers of such products might believe so, however they're scratching an emotional itch with the purchase. The market has proven consumers will pay more for such items.
So who'll pay / pay more for tested beef? Where's the room full of customers that'll pay premium prices? If you were lobbying the world to perform such practices on your products, wouldn't you also introduce us to that room full of hungry consumers screaming "I want tested beef!" Where are they? Selling organic / natural at premium pricing has been well defined. Selling BSE tested beef has never been defined.
Now I have to shoe horn in the science arguement. How can you emotionally tie a marketing story to testing for a disease entity that means nothing? That's a slipery slope......start testing for BSE, and the requests to test for XYZ diseases / parasites, etc will start to role in. Why wouldn't they? We've just handed international customers a perfect bargaining chip to purchase product at a cheaper price. For an industry that counts pennies, why start adding expenditures that'll start racking us (producers) for big bucks?
Japanese consumers are not unlike us. They're fickle, and frankly, this latest episode has shaken trust in our system. Assuming we did test for Japan, how long before we're forced to test EVERYTHING? Remember that Trojan horse your buddies at RCAlf drug into the middle of the beef industry? How do you think Consumers Union, Consumers Federation of America and Public Citizen will react to testing for Japan, but not the USA? It wouldn't be pretty.
BSE testing is not upselling your customer a higher quality / higher priced product. Be careful what you ask for. Tam made some excellent points with her post......who will be handed the bill for testing?
Just my two bits worth.