With all the talk about captive supplies, quality, yield etc, I thought I'd start a thread wondering who you are producing for, the customer or the consumer?
My feeling is that if you are selling into a cash market, you are producing for the customer(packer) If you are producing and selling into a grid or Branded beef product, you are producing for the consumer.
How do we get to producing more for the consumer wants/desires and creating the demand that is needed in the beef industry?
I know Randy is producing for the consumer! Are there any others?
I won't post any articles by Gary Smith, until later in the discussion, but I was just wondering what your thoughts are? Are you selling on average? Or producing a product that fills a specific niche, and getting paid for hitting a specific target?
My feeling is that if you are selling into a cash market, you are producing for the customer(packer) If you are producing and selling into a grid or Branded beef product, you are producing for the consumer.
How do we get to producing more for the consumer wants/desires and creating the demand that is needed in the beef industry?
I know Randy is producing for the consumer! Are there any others?
I won't post any articles by Gary Smith, until later in the discussion, but I was just wondering what your thoughts are? Are you selling on average? Or producing a product that fills a specific niche, and getting paid for hitting a specific target?