Sandhusker said:
MRJ, "Maybe SH should have said that 5% would be eligible to be labeled if/when COOL is implemented. I believe the only origin labeled beef currently sold in the USA is the private labeled, such as Laura's Lean, Harris Ranch Beef, and other consumer driven, voluntarily identified and/or labeled beef products. That is just one of the reasons the COOL law is useless and misleading to consumers, IMO. "
Do you realize that there are drugs used on animals in other countries that are banned here? I'd like to think they were banned for a good reason - probably as a consumer health issue. With these wonderful soul-selling free trade pacts we seem to have to get into, we can't force our trade partners to not use those drugs that we deemed too dangerous for us to use - that is a "trade barrier". Trade trumps everything - even your health. With COOL, you have the ability to choose product from countries that have higher standards than others. Everybody does. You don't have to take a chance that you're eating beef from a country where "anything goes".
Now think about that from the viewpoint of not a consumer, but a supplier. What if Oprah or some other idiot has a story on drugs/chemicals used in countries that we trade with - tells how it is banned here and why, then tells of how much we imported from those countries. That is a very real possibility - it's already happened. YOUR product is put in a bad light because you can't say "not mine" because yours is mixed with theirs! What do you think that is going to do to your sales?
Now think of it from the viewpoint of an investor. Millions if not billions of tax dollars have been invested in this country in the name of food safety. After that huge commitment of time and money - and then to not seperate our product from those who haven't made the same commitment means we've just poured money into a hole. Why did we even bother?
Sandhusker, the consumer that is truly concerned will be buying branded, source verified beef. That is what some consumers want, not just generic country of origin. IF there is a real problem with product as you have mentioned, it should and will be addressed in negotiations, IMO. I have heard in the past that many foreign plants put most of ours to shame for cleanliness and care in processing, and the same for pharmaceuticals or chemicals used in producing their beef.
Your scenarios are points to consider, but no more likely to be a real source of problems than beef from Joe Blow who cheats on off-label use of pharmaceuticals that Sid Sixpack told him works better than the legal uses of proper uses. COOL has NO value in finding such problems among the miriad other problems that can occur in domestic beef. Do you realize that drugs legal in the USA are used in illegal ways and that can be very dangerous to consumers, too, if not found. COOL will do nothing to help trace such problems, actually preventing trace-back.
Leading consumers to believe COOL makes all beef perfectly safe is a dangerous and deceptive scam that will come back to haunt the industry if COOL is implemented and any food safety problem is tracked to that "labeled" beef, IMO.
MRJ