That ad is really over the edge of anything resembling common sense, let alone credible science, isn't it?
What is even more ludicrous is that Johnny Smith says "it has to be true, or "they" would be after him". Johnny has spouted absolute lies about NCBA and the Beef Checkoff for years and no one has "been after him". Oh, sure people have tried to talk to him, our checkoff dollars have been used to send him to workshops on the checkoff so he could learn how it is spent, yet only this morning he insisted on his market report that NCBA takes your checkoff dollars and uses them against you (to open the Canadian border). He knows very well that checkoff money can ONLY be used for the contractual work, no profit allowed, and certainly no lobbying or ag politics can be funded with checkoff dollars. So, why is he saying these things he knows are not true week after week? What is he trying to get ranchers to do by his false preaching? Aside from sending more money to R-CALF, that is. He nearly always says you must support that organization in the same breath. It is absolutely dirty pool for a long-time member of the SD Beef Council who has to know the facts to do that.