"I wonder what you think it would do for the cow/calf, yearling operator."
If we fail to expand the marketing opportunities for BEEF we will see this industry continue to shrink. We are only one more fad away from seeing our perceived BEEF LOVERS find a new "food date"!! People are spending more on food because they have a little extra money because they did not trade autos, bought a newer boat etc............. When they can afford to buy big ticket items again they will pinch pennies at the grocery store! This is not rocket science......just basic economics and behavorial buying habits of the American/World consumers! :roll: