Canadian Beef Receives Good Reviews from Japanese Consumers
Canada's beef industry is working hard to re-establish itself in the Japanese market and early response is encouraging. A Canadian contingent participated in FOODEX, Japan's largest food and beverage trade show, which brings together over 2000 exhibitors from more than 70 countries. The Canada Beef Export Federation (CBEF) and several beef exporters represented Canadian beef at the recently concluded show. CBEF promotes Canadian beef in Japan and other non-U.S. markets. The Canadian Cattlemen's Association is a member of CBEF.
Cam Daniels, CBEF Vice President, Export Services, attended FOODEX in Japan. He says, "For the first time in several years we were able to display our Canadian beef proudly, knowing that the market is now open to Canada. It's a good feeling to be back in the market. It was a thrill for me to be in Japan visiting the retail outlets and to see Canadian beef products once again displayed proudly on the Japanese retail counter."
Canadian marketing efforts include several tasting and sampling promotions at Japanese grocery stores. All available Canadian beef is moving through the system well.
