graybull said:MRJ.....you wanted some constructive suggestions.........although I have lots of them.......here is the main one.....
The beef board and checkoff dollars have to be spent more aggressively.........
What do I mean by aggressively? I mean that the promotion for beef has to be more forceful in support of what a terrific product beef is........believe it or not....beef is the single best product in the entire world......it has more positive life and vitality sustaining properties than any other food....and the beef industry's promotion should shout about it.......rather than the limp-wristed......"we support the USDA food pyramid (which is quite erronous when looked at from a human metabolic standpoint)......"we suggest 3 oz servings" Hell......face the facts and let consumers know....
YOU CAN NEVER EAT TOO MUCH BEEF! PERIOD!!! Think about it......for every bite of beef you eat.....you displace a food of lessor nutritional content and value.
My real suggestion.......is this.......in order to counter the adverse publicity of many groups.......you have to be a stronger supporter of the value of beef on human health..........you can't just meekly proclaim that you agree with whatever the government or self interest, "wave in the wind" quasi scientific groups such as the AMA, ACS, or ADA say.
Remember that consumers are not stupid.......they know who funds checkoff advertising (the beef industry)........so what do you think they think when they see some of the real watered down.......try to please all the "initial groups" type statements, press releases and advertising?
Here is what many consumers think when they read this stuff........
"It doesn't sound like the beef industry is too convinced they have a great product.............so therefore.....if the people who stand to profit from the sale of this product.....seem hesitant about the total nutritional value.......then this product must really be somewhat detrimental to my health and vitality.....like so many are proclaiming."
We, in the beef industry, are very lucky that Dr. Atkins had the guts to take a stand.....rather than bow down to the misguided "health authorities".........and you know what?? He was RIGHT! As RobertMac understands.........of course he was right.......he had nature and it's processes on his side.
SUGGESTION.....
Make every message count........and make every message more aggressive..........if you don't believe (understand) the true nutritional value of beef on human health and vitality..........who will?????
NOTE TO fedup2......
Great to hear that you are educating yourself and working to learn the real story about cardiovascular health and diet......again....there is NO BETTER product for heart (and total) health than beef.
graybull, thanks for sharing something constructive. NOW, for the real challenge.......have you shared this with your state beef council? I know that SDBIC continually asks for inputs from the ranchers in SD, and would be very surprised if WY does not do the same. Certainly CBB would welcome suggestions......it's as easy as emailing [email protected]!
Now, I'm going to critique just a little.
You criticize support of the USDA Food Guide Pyramid........but you may not be aware of the strong and aggressive campaign by checkoff staff that put beef in the favorable position it has on both the new and the old pyramid. There is very well funded opposition to beef. There is "researchers" making counter claims to ours.
BTW, have you really seen a statement that ONLY says "we support the USDA food pyramid"? Or does it say more along the lines of "we recommend the two servings which total 5 to 7 ounces, the recommended DAILY consumption for beef"?
Yes, some do believe we can eat all the beef we want every day, but how much trouble would government, and especially a beef industry checkoff get into if someone filed a class action lawsuit claiming damages to health from following such a "recommendation"? We can be aggressive without being foolish, and we can (and do) point to the good research we have, as well as the fact that beef is usually under-consumed by many people.
How can we justify telling people "YOU CAN NEVER EAT TOO MUCH BEEF! PERIOD!!!" like you did, when advertising beef? We would need the research to back that claim up, wouldn't we? I would love to be able to do that honestly, though!
Isn't it the wiser course to get the science via peer reviewed research before we make the farther out there claims about beef and health? Remember, not every person enjoys perfect health and metabolism. Some people have systems that turn good foods into high cholesterol. Do we want to be responsible for them if they take our word that they can't eat too much good beef? What if they do not follow the adage to displace every bite of something less nutritious, but instead go on and eat too much "bad", high calorie "white" foods.....flour, processed sugar, etc. Then blame their health problems on the beef? How can the beef industry prove which foods damaged their health?
Please understand, I'm not arguing with you, but pointing out what the Checkoff leadership must consider in their decisions about what to publicize.
Also, please take your ideas to your beef council and the CBB......who knows, maybe I'm a few months behind the times, and the world is ready for your take on how beef should be promoted. Wishing you great success in selling more beef. That will benefit all of us!
MRJ