CN_Today 1/26/2007 9:02:00 AM
USDA Announces Results Of Nationwide Beef Checkoff Survey
WASHINGTON, Jan. 25, 2007 - Today, the U.S. Department of Agriculture announced the results of the Beef Checkoff Survey, which was conducted recently among beef, dairy, and veal producers nationwide.
From Oct. 4 through Nov. 21, 2006, the Gallup Organization, with oversight by USDA, interviewed 8,002 beef, dairy and veal producers across the nation to measure their attitudes regarding the Beef Checkoff Program. This program assesses $1-per-head on all cattle sold in the United States and $1-per-head equivalent on imported cattle, beef and beef products, to invest in programs aimed at increasing demand for beef and improving profit opportunities for cattle producers and importers who pay into the program. USDA oversees the program, which is administered by the Cattlemen's Beef Promotion and Research Board (Cattlemen's Beef Board).
The survey was conducted in response to a settlement agreement between Cattlemen's Beef Board and the Livestock Marketing Association as a result of a May 2005 U.S. Supreme Court decision, which ruled the Beef Promotion and Research Act constitutional. Checkoff dollars funded the survey and the dissemination of its results. Representatives of the USDA, Cattlemen's Beef Board, the Livestock Marketing Association, and the Federation of State Beef Councils worked together to develop the survey questions. Some highlights of the survey results are:
Seventy two (72) percent of those surveyed either strongly approved or somewhat approved of the Beef Checkoff Program. In a question on changes or improvements to the program, some respondents noted that they would like to see more advertising and more information about how checkoff funds are spent.
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