beef is still a good value compared to convenience items, but don't expect consumers to reach this conclusion by themselves. Its still all about promotion. What's easier than putting a chuck roast in a crock pot with some potatoes, carrots and an onion, but its up to us, cattlemen & beef producers to enlighten consumers.
Its still pretty easy to grill a bunch of peppers, ouions, and chicken breast like my wife did tonight. The bad news, the boneless skinless chicken breast only cost $1,59#. There are other choices for consumers when beef gets a little pricy.