Faster horses
Well-known member
If we don't pay to advertise our product, who will?
I will tell you one thing for sure. Before the Checkoff, we got really bad press. Ladies magazines loved to rip beef apart. They could, and it didn't hurt them in the least because they lost no advertising because of it.
After the Checkoff when there was advertising dollars to be spent and money was spent with these magazines, they began to print more favorable articles about beef. That type of advertising, money can't buy. Oh yeah, we paid for ads, but the favorable press we got was a definite benefit.
Think about all those movie stars they interviewed that was dead-set against eating meat. The magazines were full of 'em. Heck, now you can read about movie stars that EAT meat. Drastic change, if you ask me.
BTW, Jacquline Smith is a BURGER GIRL. That's what she said in a national magazine. Talked about how she ate burgers and ate them several times a week. That my friends, is effective advertising. And no one PAID her to do it. But the magazine that printed what she said might not have done so, if not for the Beef Checkoff and advertising dollars.
So again, if we aren't going to pay for it, WHO WILL?
And ask NIKE and a few others if advertising pays.
I will tell you one thing for sure. Before the Checkoff, we got really bad press. Ladies magazines loved to rip beef apart. They could, and it didn't hurt them in the least because they lost no advertising because of it.
After the Checkoff when there was advertising dollars to be spent and money was spent with these magazines, they began to print more favorable articles about beef. That type of advertising, money can't buy. Oh yeah, we paid for ads, but the favorable press we got was a definite benefit.
Think about all those movie stars they interviewed that was dead-set against eating meat. The magazines were full of 'em. Heck, now you can read about movie stars that EAT meat. Drastic change, if you ask me.
BTW, Jacquline Smith is a BURGER GIRL. That's what she said in a national magazine. Talked about how she ate burgers and ate them several times a week. That my friends, is effective advertising. And no one PAID her to do it. But the magazine that printed what she said might not have done so, if not for the Beef Checkoff and advertising dollars.
So again, if we aren't going to pay for it, WHO WILL?
And ask NIKE and a few others if advertising pays.