Interesting comments from Kruse:
[ "The NCBA acts like the Japanese can't get along without U.S. beef. The fact is that they got along without it just fine for three years and the fact U.S. beef can now be legally sold in Japan is not bringing forth any tremendous outpouring of consumer interest there. U.S. Meat Export Federation CEO Philip Seng warns, "It will take some time to get this market back, and it won't be easy."
U.S. beef only represented 2% of Japanese meat consumption before it was banned as a result of timely BSE in U.S. animals. Japanese meat consumption is split 60% fish, 17% pork, 15% poultry and 8% beef. They never missed the 2% share of their overall meat consumption represented by the absence of U.S. beef, but the U.S. industry sure did. A spokesman for Aeon CO, Japan's top supermarket, says they are not handling U.S. beef. She says, "The Nation's top supermarket chain hasn't received a single call from customers asking for American beef. Aeon, which operates more than 300 food stores nationwide, is often deluged with requests for products, so that means there's no interest in American beef. We decided against it until there's a situation in which customers can buy it without worrying about it. Shoppers are more interested these days in organically grown vegetables." That was insulting.
The beef she was referring to that consumers could buy without worrying about it, would be BSE tested beef. Another major Japanese food retailer added, "American beef hasn't won the understanding of Japanese consumers. Consumers don't trust it."
We aren't going to get any help from the Japanese government. "It's not our job to promote American beef," said Health Ministry official Koji Obayashi. "It's okay if no one buys U.S. beef." Costco, the first retailer in Japan to sell U.S. beef, sold 5.1 tons in a day. That's good, but at the equivalent of 10 head of cattle a day, the Japanese market equates to 3650 head of cattle a year. My family finishes a larger number of cattle than that each year. The NCBA is worried that the 20 month ag restriction limits the number of cattle eligible for export to Japan to 10% of U.S. fed cattle supply.
Sure wish they'd worry about something relevant for a change."]