Ben Roberts
Well-known member
RobertMac said:RR said:I said the cost of business is less than Robertmacs.
Didn't know you were clairvoyant!!!!:shock: :wink:
What are my cost?
Seems to me cattlemen miss something on this quality issue...what is the price premium for ground beef from a prime carcass? roast?
The loin where most of the quality premium is derived, is only about 25% of the carcass.
The point being that ground beef is the single largest product we produce...we increase demand for it and we increase $$$ in the entire beef complex. Yet our promotional segment sits back and lets our single largest consumer, the fast food industry, get slammed every day for selling an unhealthy product. This is a direct reflection on ground beef, our single largest product...the beef industry...and producers!
I believe that ground beef is one of, if not the most healthy food humans can eat. If you do the research, you will learn that our bodies need animal fats to be healthy. Atkins proved that animal fats (meats) don't make people fat...in fact a high meat diet (and low carb) causes weight lose. We have to change public perception to the fact that all beef is a high nutritious, healthy food.
We will always have the high choice/prime steak markets (and we can and need to expand those markets), but we have to sell the rest of the animal. 25% of a carcass can't carry the rest and keep us profitable. We also need exports to sell cuts that are under valued in our market...such as liver, tongue, trip,...ect.
Quality has to mean more to consumers than just a prime steak!
RobertMac, your post was great, it didn't take you long to figure it out, after you started selling beef instead of cattle. And just think, the packers have been at it since 1860.
Best Regards
Ben Roberts