Red Robin said:
and there isn't a viable , large scale VI beef chain owned by producers. Judging from the way I know cattlemen to be, I'll see an ant eat a bale of hay and drink a tub of water before I see producer owned VI. I'll take the sure bet of Smithfield.
Unfortunately, I feel Red is mostly correct with this statement, at least insofar as North American producers are concerned. There are large scale producer driven co-ops in Australia and New Zealand that are functioning very very well, including one that is a major supplier of alternative meats (mutton) to the world.
But it takes alot of co-operation and several hundred producers with nearly the exact same vision to make something like this work. In North America, I see producer co-ops fall apart rapidly over the smallest thing. Or the co-op has a single bad year, so members jump ship and sell on the open market. Unfortunately doing this will only put another nail in the coffin and ensure the co-op has another bad year the next.
Or, in the case of the very successful co-ops, the board of directors gets greedy and turns the co-op into publicly held corporation and the producers needs become secondary to a faceless shareholder.
You know what I think would work? A privately held, not-for-profit VI company in which producers would have an opportunity to voice their concerns during general meetings, but there would be a small KNOWLEDGEABLE board of directors who make the final decisions. This board of directors would be owners of the company and would receive an appropriate wage for their work. All profits generated by the company would then be returned back to the producers on a pound delivery basis (or something along those lines, I've got some ideas that would take too much time to explain right now). The company would of course have to retain some monies for re-capitalization, but it wouldn't have an expansionist view like Tyson or Cargill, so the producers wouldn't be footing the bills for expansions into other countries or buying competitors plants.
Rod