agman
Well-known member
HAY MAKER said:agman said:RobertMac said:Agman: "For you and yours to suggest that by labeling beef as U.S. all competition ceases is simply ludicrous."
When all beef is COOL labeled, only then will the competition begin!!!!!! Let's get started.
With all do respect you are too removed from the total marketplace to realize how much real competition exits today. If it is already assumed to be U.S. beef, as so many of your cohorts claim, then what diffence will a USA label make? The differentiation is when foreign product is labeld and becomes a novelty item or permanent replacment for U.S. product for some consumers.
I can tell you that when New Zealand product is placed in the counter and labeled as such it outsells U.S. product in those stores. A like situation developed with Australian labeled product. That is not speculation or here-say, rather it is a fact. Whether you believe this is so is immaterial to the consumer. Whether you or I like the situation is also immaterial-the consumer does not care how you or I feel.
It is our responsibility to understand the consumer and why they feel as they do. Then adjust our product to meet their needs, not ours. That is why we are all in the beef business unlike the indoctrination by R-Calf and its members that they are only in the cattle business. That failed belief only shows one's ignorance of the total marketplace. You are too smart RM to wallow in that phony trap for long.
agman as you say......with all due respest I dont visit meat counters often,
but I sure never seen any beef labeled or identified as NEW ZEALAND around here in TX ever, and I doubt you could sell an ounce of it around here ,are you trying to compare TX to new jersy or Boston?.........good luck
I am not aware of any stores in Tx that handle New Zealand beef. I expect there may be some in Dallas but I would have to confirm this.
East and west coast is where most of the action is.