From John Braly, NCBA vp.
This addresses some questions raised in several posts over the past three days or so.
* NCBA absolutely believes in the quality of U.S. beef, and obviously so do consumers. Consumer demand has grown 25% in the past six years thanks in large part to the dollars invested by U.S. cattlemen through the Beef Checkoff Program.
* NCBA is pleased to see others in the cattle industry embrace a market-driven country-of-origin program.
* NCBA believes U.S. cattlemen deserve to be rewarded for producing the best testing, highest quality beef in the world. Market driven programs create financial rewards: premiums for U.S. cattlmen who build and participate in source-or process-verified programs.
* A government mandated program takes every bit of premium out of cattlemen's pockets by commoditizing county-of-origin.
MRJ
This addresses some questions raised in several posts over the past three days or so.
* NCBA absolutely believes in the quality of U.S. beef, and obviously so do consumers. Consumer demand has grown 25% in the past six years thanks in large part to the dollars invested by U.S. cattlemen through the Beef Checkoff Program.
* NCBA is pleased to see others in the cattle industry embrace a market-driven country-of-origin program.
* NCBA believes U.S. cattlemen deserve to be rewarded for producing the best testing, highest quality beef in the world. Market driven programs create financial rewards: premiums for U.S. cattlmen who build and participate in source-or process-verified programs.
* A government mandated program takes every bit of premium out of cattlemen's pockets by commoditizing county-of-origin.
MRJ