Soapweed said:
The only things that matter to the consumer are price and taste.
That is wrong...if it was true, I wouldn't have a market and higher priced Organic wouldn't be growing at double digit rates! The problem with industry leadership is that they are afraid to address the consumer concerns that would lead to real market expansion...the high price of corn might change that!!!!
Agman said:
We need to capitalize on the one advantage that beef has over our competition - TASTE.
Taste is fat...beef fat is identified as saturated fat...the medical professionals and the Federal government claim saturated fats are the cause of many of the USA's chronic health problems...until this issue is addressed, beef sales are going no where!

And if any cattleman thinks that natural animal saturated fats are a health problem, they should get out of the cattle business!!!!!!!!
Agman said:
Origin labeling will not lead to increased sales of U.S beef as some adamantly suggest. Rather the opposite will prove to be true. That is already the history when imported beef sets side-by-side along U.S. beef.
Isn't competition the best motivator...if you are scared, say you are...I say bring it on!!!! The blocking of MCOOL is not about protecting USA beef from being over taken by imports...just the opposite!